Maxi-Cash Company Analysis

CONTENT
1. Introduction of Maxi-Cash Financial Services Corporation Ltd
2. Marketing Research
3. Development of Marketing
3.1 Formulation of an Appropriate Strategy
3.2 SWOT Analysis
3.3 Ansoff Matrix Model
4. Usage of 7P in Marketing Strategy and Marketing Tactics
5. Conclusion
6. References

1. Introduction of Maxi-Cash Financial Services Corporation Ltd
Maxi-Cash Financial Services Corporation Ltd is a first public listed company of pawnbroking and the retail and trading of pre-owned jewellery and watches in Singapore. Initially, the company started their services in 2008 as a private company under the name of “World Class Financial Services Pte Ltd”. In 2011, the company was separated as a specific branded private company from “World Class Financial Services Pte Ltd”, and continuously it was converted into a public company by changing as “Maxi-Cash Financial Services Corporation Ltd”. It can be recognized that the company is successful in its operations because it can expand many branches within these 4 years.
Pawnbroking is making the receipt of pledging valuable goods from borrowers as security of a short term loan, and consequently making the reasonable cash payments based on the values of pledging goods with redemption of the goods by the borrower possible at specific future date(s) in exchange for payment of an agreed amount (Caskey, 1991). Mainly, pawnbroking is the alternative crediting solution used by all the social categories when they need to lend specific amounts of money on short periods of time and the financial institutions cannot provide giving the cost of the needed documents to obtain the credit due to their banking system’s rules (Luliana, 2009).
Together with providing a collateralized micro-loan, most pawnbrokers perform as second-hand valuable goods dealers by holding both Pawnbrokers and Second-hand Dealers Licenses (Davis & Bienkowski, June 1997). Like that, Maxi-Cash Groups have also operated the retail and trading of

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