Report On A CONSUMER DECISION MAKING IN AUTOMOBILE INDUSTRY By: Nitesh Singh Pundir 12BSP0799 Section- A Page 1 of 16 Table of Contents Topic Page Abstract 3 Introduction 4 Objective of the study 6 Literature Review 7 Methodology 8 Limitations of the Study 8 Data Analysis 9 Findings and Suggestions 13 Scope of further research 13 Conclusion 13 Appendix 14 Bibliography 16 Page 2 of 16 ABSTRACT:
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Ashok Leyland‚ Mahindra & Mahindra‚ Hindustan motors‚ Premier automobiles and Bajaj auto. The decade of 1985 to 1995 saw the entry of Maruti Udyog in the passenger car segment. Economic liberalization‚ started in 1991‚ led to the delicensing of passenger car segment in 1993. This decade witnessed emergence of Hero Honda as major player in two wheelers and Maruti Udyog as the market leader in the passenger car segment. Situation in 2004-2005 The Indian automobile industry produced 8.5 million vehicles
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thesewere outdated models like Hindustan Motors ’Ambassador (which is still produced andsold). The only car with the latest technology then was the Maruti 800. It became very popular because of the low price‚ high fuel efficiencyand good reliability. Since then themarket has grown with over 20 manufacturers and hundreds of models and variants. The Maruti 800is at the lower end of the price range costing approx US $5‚000 and Bugatti Veyronat the other with a price tag of over 2 Million US dollars
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MUDRA INSTITUTE OF COMMUNICATIONS A structural equation model to understand the consumer purchase decision process in the Indian automobile industry : A case of mini and compact cars Ankit Kalkar‚ 008A 23rd February‚ 2012 Guided by: Dr. Rajneesh Krishna Acknowledgements I would like to thank Dr. Rajneesh Krishna for assenting to guide me through the course of my dissertation. It is because of his unrelenting support and able guidance that this thesis has come into being. I would
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Hindustan Motors‚ Maruti Udyog‚ Fiat India Private Ltd.‚ Ford India Ltd.‚ General Motors India Pvt. Ltd.‚ Honda Siel Cars India Ltd.‚ Hyundai Motors India Ltd.‚ and Skoda India Private Ltd.‚ Toyota Motors‚ Tata Motors etc. The dominant players in the two-wheeler sector are Hero Honda‚ Bajaj‚ TVS‚ Honda Motorcycle & Scooter India (Pvt.) Ltd.‚ Yamaha etc. MARUTI UDYOG LTD. December 1983 heralded a revolution in the Indian car industry. Maruti collaborated with Suzuki of Japan to produce
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Product Life Cycle stages Examples Decline: Hindustan Motors Ambassador HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12‚500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in
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APJRBM Volume 1‚ Issue 3 (December‚ 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA‚ Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State‚ India. Dr. K. M. MURUGESAN‚ Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI‚
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Ola Mini: The Ola Mini Cabs mostly consists of Hatchback Cars like Tat Indica‚ Maruti Zen‚ Ford Figo etc. This service is mostly for the people who don’t carry huge luggage while travelling. 4 people can easily fit in one car but the Boot Space is very limited. The fare charges are: Rs 100/- for first 4 Kms and after 6 Km Rs 15/- per Km extra c. Ola Sedan: These cabs are generally compact sedans and sedans for eg Maruti Swift DZire‚ Tata Indigo and Toyota Etios‚ which have good boot space capacity
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Artificial intelligence Artificial intelligence (AI) is the intelligence of machines and robots and the branch of computer science that aims to create it. It is "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success. John McCarthy‚ who coined the term in 1955‚ defines it as "the science and engineering of making intelligent machines." Artificial intelligence is used for logistics
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AUTOMOBILE INDUSTRY IN INDIA: CURRENT TRENDS. By: Apoorva Kumar S Y ‘B’ Roll no- 2069 Automobile industry in India: Current Trends The Automobile industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 17.5 million vehicles (including 2 wheeled and 4 wheeled) and exports about 2.33 million every year. It is the world ’s second largest manufacturer of motorcycles‚ with annual
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