"Marketing strategy used by guinness" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Best Essays

    Marketing Guinness

    • 3334 Words
    • 14 Pages

    0………Product and Branding Strategies……………………………………………......9 4.1……… Guinness most popular branding strategies 12 5.0…………Pricing Strategies……………………………………………................................13 6.0……..Promotional Strategies……………………………………………………………14 6.1………Arthurs Day 14 6.2………Hurling 14 7.0.………Distribution 15 References 16 List of Figures Figure2.2.1..........Guinness Demographic views 6 Figure4.0.1..........EXTRA STOUT 10 Figure4.0.2..........DRAUGHT GUINNESS 10 Figure4.0

    Premium Guinness

    • 3334 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Marketing and Guinness

    • 3513 Words
    • 15 Pages

    Strategic Marketing Marketing Strategy for Guinness Introduction Guinness is a renowned stout (beer) company in Ireland‚ and throughout the world. It is particularly famous for its unique taste and its quality. The beer is an icon for Ireland‚ with is epic advertisements and classic colour of black and white. Arthur Guinness established the stout in 1759‚ at St. James’ Gate in Dublin. The company has survived years of competition through its creative advertising and high quality product. Mission

    Premium Guinness

    • 3513 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Guinness Corporate Strategy

    • 4833 Words
    • 16 Pages

    Case 2 Guinness 2011 Contents Guinness 3 The beer 3 Mayor regions 3 Diageo 4 Guinness Mission Statement 4 Target segmentation 5 The Japanese distribution system 5 How to Set Up Business in Japan/ Laws & Regulations on Setting Up Business in Japan 6 Section 1. Incorporating Your Business 6 1.1 Types of operation in Japan 6 Guinness distribution in Japan 8 Outline of Guinness® products in Japan 9 Marketing Strategy 10 Competitors 10 Yebisu/ Asahi strategy 11 Asahi Beer

    Premium Guinness Beer

    • 4833 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Guinness Marketing Mix

    • 914 Words
    • 4 Pages

    GUINNESS® Current Marketing Mix Product GUINNESS® currently markets four alcoholic beverages: the original GUINNESS® Extra Stout‚ GUINNESS® Draught‚ GUINNESS® Foreign Extra Stout‚ and GUINNESS® Black Lager. GUINNESS® is made from stout malt‚ hops‚ yeast and water. The original brew is defined by its unmistakable deep-dark color‚ the crisp hint of roasted barley‚ the fresh breeze of hops‚ and a refreshing bite. It is characterized by a creamy smooth nose with subtle fermentation fruitiness (banana/pear)

    Premium Beer Guinness Brewing

    • 914 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Guinness

    • 1035 Words
    • 5 Pages

    Introduction Guinness is the most popular Irish stout which originated in St. James’ gate in Dublin in 1759. Arthur Guinness is the man behind the product and now has a day named in his honour. On the 24th of September Arthurs day happens all over Ireland where a special promotion of the drink with big music events happening early evening in most pubs around Ireland. Guinness is available in over 100 countries and brewed in 50. Sponsorship enables Guinness to enhance brand value by associating

    Premium Guinness Beer

    • 1035 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    under the name Guinness Nigeria and will be referred to as such from this point. Over the past few years Africa has been Diageo’s most dynamic growth region‚ delivering the highest proportion of its global growth. Guinness is by far Diageo’s largest brand in Africa accounting for over 30% of the region’s turnover and profits. Moreover in the last few years it has consistently delivered double digit growth. Nigeria overtook Ireland in 2007 as the second largest global market for Guinness‚ however beer

    Premium Marketing Marketing plan

    • 2261 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Guinness

    • 687 Words
    • 3 Pages

    GUINNESS Introduction- Guinness is a world renowned brand now owned by Diageo which has been around since 1759. It is steeped in Irish history and is a distinctly Irish brand mostly recognised by its black colour‚ famous Brian Boru harp and Arthur Guinness signature which is on every bottle. The Guinness brand has changed dramatically over the years from the old cartoon style illustrations of sea lions‚ strong men and Toucans ‚ slogans such as “Guinness is good for you” and “my goodness my

    Premium Guinness

    • 687 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Guinness Essay

    • 4036 Words
    • 13 Pages

    ABSTRACT This is a report investigating and analyzing main marketing activities of Guinness- Diageo. An examination of the organization’s orientation was analysed‚ strengths‚ weaknesses‚ opportunities and threats peculiar to Guinness Diageo was reviewed in comparison with academic literatures. The competitive advantage Guinness Diageo has over its competitors was reviewed and the impact‚ positive and negative‚ of the organization’s marketing mix was subsequently evaluated. BACKGROUND OF DIAGEO Diageo

    Premium Guinness Marketing

    • 4036 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Guinness Company

    • 877 Words
    • 4 Pages

    The company´s history Zu1. Arthur Guinness the founder of the Guinness Company was born in Celbridge in 1725. His father Richard had an own brewery and brew beer for workers. He taught his son in the art of brewing and bought him at least a little brewery in Leixlip. Zu 2. At the age of 34 Arthur leased a disused brewery in Dublin at St. James´s Gate. Within 2 years he married Olivia Witmore a wealthy‚ well connected young lady in Dublin society. With Olivia he had 21 children of which

    Premium Guinness

    • 877 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Guinness Questionnaire

    • 353 Words
    • 2 Pages

    but only because of free beer and for students with discount No 7 if not what price? 10 Euro(6x)‚ 8 Euro (1x) How improve? * More free Guinness * More guided tours * Reduced prices in the gift shop * More structured interior design‚ it was confusing * Too many restaurants * Can’t buy beer in gravity bar * Tell whole Guinness story at the beginning * More cash registers in the store * More screens because it was so crowded * Price for food is too expensive

    Premium Dublin Guinness Tourism

    • 353 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50