RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Kuoni’s Venture in India - A Success “With such an attractive country and such strong growth potential we are determined to ensure that Kuoni retains its leading position in the Indian market. We intend to put a special focus here on outbound travel‚ where we will be promoting vacation travel products for individuals and special-interest tourist in particular. In concrete terms‚ we want to see the turnover of Kuoni Travel India increase by about 15% a year in the next few years.’’ Andrea Hemmi
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Easter in different way‚ but every way has some similarities. Today I’m going to talk about Lithuanian traditions of Easter. First of all‚ Celebrations for Easter in Lithuania actually begin on Palm Sunday with the start of Great Week. But "Palm Sunday" is actually a misnomer since palms grow in warm‚ humid climates. Instead verba is used. The verba is collected and then adorned with flowers and ribbons. After being blessed in church‚ verba are brought home and dried. The bare branches are
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MARKETING REPORT F OR DRAGONAIR From: Cheung Kit Yan Ava (HIH0288)‚ Lam Tai Mo Moses (HIH0317)‚ Lo Man Yin May (HIH0397)‚ Ling Kwai Sum Samuel (HIH0295) & Lai Miu Chun Janny (HIH0252). Agenda of the report 1. 2. 3. 4. 5. 6. 7. 8. 9. Company’s background of Dragonair Description of the Market operates in Macro Environment Analysis Micro Environment Analysis Dragonair’s Market Segments Positioning of Dragonair Dragonair’s Marketing Mix for its target segments Recommendations for Dragonair’s Marketing
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Assignment: Q 1. Based on the case study‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Solution: Wheel Powder was launched by Hindustan Unilever Ltd. in 1987 in response to the success of Nirma detergent powder - a local Indian brand launched in 1977 by Karsanbhai Patel‚ a well known entrepreneur and philanthropist of Gujarat. Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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A SUMMER INTERNSHIP REPORT ON „EFFECTIVE IMPLEMENTATION OF SDS‟ AND „SEAMLESS OPERATIONS OF CHANNEL FINANCE‟ SUBMITTED BY VIDYUT PERTI PGDM ROLL NO. 131 BIMTECH 09-11 UNDER THE GUIDANCE OF CORPORATE GUIDE ACADEMIC GUIDE Mr. ANIL SAYAL BRANCH CONTROLLER DELHI BRANCH NESTLE INDIA LTD. Dr. ANSHUL VERMA ASSOCIATE PROFESSOR FINANCE BIMTECH Birla Institute of Management Technology Summer Project Certificate This is to certify that Vidyut Perti‚ Roll No. 131 ‚ a student
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes
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Table of Contents 1.0 Introduction 3 2.0 External Environment Analysis 3 2.1 Porter’s Five Forces Analysis 3 2.2 SWOT Analysis 5 3.0 Marketing Strategy Analysis 6 3.1 Segmentation‚ Targeting and Positioning 6 3.1.1 Segmentation 6 3.1.2 Targeting 6 3.1.3 Positioning 7 4.0 Strategic Alliances 8 5.0 Sponsorship 9 6.0 Contribution to the Competitive Advantage and its Sustainability 10 6.1 Segmentation‚ Targeting and Positioning 10 6.2 Strategic Alliances and Sponsorship
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Academic survey report Report Title: The importance of studying pattern of the international students at OXFORD BROOKES Name: Mohammed Shagdar ID; 11131070 Contents: 1. Introduction ……………………………………..1 2. Methods…………………………………………..1 3. Finding………………………………………….2‚3 4. Conclusion………………………………………..4 5. Recommendations……………………………….4 6. Self-evaluation……………………………………4 7 Reference list……………………………………...4 8 Appendices: 1. Introduction In
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