Understand how the marketing plan supports strategic objectives 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk within a marketing plan 2. Understand the construction of a marketing plan 2.1 Identify the levels of importance of each component of the plan 2.2 Identify mitigation strategies for high risk components of the plan 2.3 Produce a marketing plan 3. Understand how to
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Vietnam market to date‚ Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report‚ the strategic marketing mix will be analyzed. New product development Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success‚ Canon has improved and developed new products are ES3 of SELPHY line‚ the LBP3250 and LBP5050 of laser printer line. With the development of products‚ Canon is targeting the youth
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Business Strategy We have positioned this year as the one in which Canon returns to a path of growth‚ achieving sales and profit growth. To realize this objective‚ it is essential that we reinforce our high value added products. Today‚ I will start by discussing our business strategies‚ first for strengthening existing businesses‚ then for new businesses‚ and finally for future technologies. Strengthening Existing Businesses: Copying Machines and LBPs As for copying machines‚ with imageRUNNER
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Value-Adding Activities for Canon Part 1 (Person C) As we can see from the complete value chain above‚ the primary value adding activities consist of inbound logistics‚ operations‚ outbound logistics‚ marketing and sales and service. For the purposes of this analysis‚ the value chain for Canon’s digital cameras will be isolated from other company divisions for analysis. Inbound Logistics Most of Canon’s manufacturing subsidiaries related to the production of their cameras are located in Japan or
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Marketing Case Study Reoport - Canon The report analyses the success factors of Canon’s business during their globalization in 1960s and 1970s‚ then next discusses the recommendation for Xerox to combat Canon. The report consists of the following sections. Background of the Company history / products Canon Strategy Strengths of Canon Weaknesses of Canon Introduction to Xerox Xerox Strategy Recommendations for Xerox Background of the Company Canon started its business as a camera
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BUSINESS STRATEGIC DEVELOPMENT CANON DIVERSIFICATION STRATEGY [pic] By: NURSYAH FAHMANSYAH RIZKI (0832200304) Magister Manajemen Sistem Informasi Universitas Bina Nusantara 2009 DIVERSIFICATION Definition Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit or at the corporate level. At the business unit
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with the goal of building a corporate group that continues contributing to society through technological innovation‚ aiming to be a corporation worthy of admiration and respect worldwide. In the five-year first phase of the plan‚ which began in 1996‚ Canon inculcated in the Group the concepts of profit orientation and total optimization‚ introducing production reforms by means of the cell production system‚ and cash flow-based consolidated business performance evaluation. In the second phase of the plan
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Canon cuts profit forecast on first annual drop in high-end camera sales 24 October 2013 Link: http://news.yahoo.com/canon-cuts-profit-outlook-camera-slump-drags-062539163--finance.html TOKYO (Reuters) - Japan ’s Canon Corp cut its operating profit outlook for the second quarter in a row‚ below analysts ’ estimates‚ warning that sales of its signature high-end cameras will fall this year for the first time since their launch in 2003. The world ’s largest camera maker said it now sees global
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PROJECT REPORT ON SUBJECT: SERVICE MARKETING Guided by Prof. S S Mohanty Submitted by P Sri T Krishna BBA LLB Sec. B‚ 1182072‚ 2nd SEM Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras‚ lenses‚ camcorders‚ photo printers‚ office network multifunction devices‚ laser
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Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality & Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy
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