and two strong competitors through social networks. Riga‚ 2009 Abstract Our group has studied new ways of attracting customers to Bite mobile network through promoting prepaid card BiFri. The analysis includes SWOT and marketing mix‚ as well as competitor analysis. The image perception of Bite and BiFri brands was gained through a survey. The results were gathered and we could conclude that during the slowdown in the economy existing promotion channels were unable to attract
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Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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Catering potential in your community. This task goes beyond estimating whether you have enough events to cater for in your area and whether you have the necessary drive and flair to stay in the course. You must explore the competition‚ find out about your competitor and see what the market they cover. HARD LOOK at the COMPETITION ▪ Contact your local Bureau of Vital Statistics and Bureau of Records ▪ Check the local newspaper society columns ▪ Organizations – check some
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Taylor Lagan Marketing 310 Dr. Pinebrook Mid-Term Project Part 1 Current Marketing Situation 1) Marketing Description a) Segmentation According to investopedia.com‚ market segmentation means grouping prospective buyers into segments based on the buyers needs and their responses to the market. "Market segmentation attempts to isolate the traits that distinguish a certain group of customers from t he overall market" (Kurtz‚ Principles…277). Effective market segments meet four criteria
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Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition
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13 3.0 Supplier Power 13 3.2 Buyer Power 14 3.3 Entry Barriers 14 3‚4 Threat of Substitutes 14 3.5 Degree of Rivalry 14 4.0 Goals 14 5.0 Marketing Objectives 15 6.0 Marketing Strategy 15 6.1 Distribution 15 6.2 Pricing 15 6.3 Product 16 6.4 Promotion 16 6.5 Place 16 7.0 Recommendations and Conclusion 17 Appendix A I Appendix B II Appendix C V Appendix D VI Appendix E VII Appendix F VIII Appendix G 11 REFERENCES 13 Executive Summary McCafe
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management practices and problems of MSU- Marawi City towards catering services Statement of the Problem This study will deal with the risk management practices and problems among 5th street catering establishment. Specifically; it will answer the following questions: 1. What is the demographic profile of the MSU-Marawi City catering services in terms of: 1.1. Location of Business 1.2. Operating capital 1.3. Types of catering services offered 1.2. Personal 1.2. a. Age
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Background of the Study The history of catering and of fine cooking trades dates back in the 4th millennium BC. It all started in China but the culture of grand eating and drinking was already important during the prosperous years in old Egypt. However‚ the catering trade only emerged from the commonly practiced hospitality‚ which was always free‚ when the first real hostels and inns were built in ancient Greece. This study will provide additional knowledge for fresh graduates and even present
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COURSE NAME: “PROJECT CYCLE MANAGEMENT: PROJECT IDENTIFICATION AND SELECTION PHASE” ATLANTIC INTERNATIONAL UNIVERSITY (AIU) TABLE OF CONTENTS Acronyms: 2 1. Introduction: 3 2. Understanding of Project and Project Cycle Management (PCM) 4 2.1 What is project? 4 2.2 What is project management? 6 2.3 What is Project Cycle Management? 7 2.3 What are the phases of the project cycle? 8 3. Analysis: Project Identification & Selection
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Flight Catering Last Friday on 19 October 2012‚ I was attended a talk about flight catering by Mr. Peter Jones. He start his speech by introduce the flight catering. The flight catering is about airline meal or in flight meal that was served to passenger on board a commercial airliner. Thus‚ the meals are prepared by airline catering services. He also stated that important of sanitary and safety in flight catering. He also tell the objectives of his speech‚ he want to introduce the history of the
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