Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980‚ Nike had become the number-one athletic
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Boustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However‚ its selective-demand advertising was mainly focused on high-priced shoes for traditional sports‚ and ignored newly developed market segments such as aerobics and extreme sports‚ and new trends such as brown shoes and casual footwear (Etzel‚ Walker‚ and Stanton). Nike launched a successful advertising
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ANALISIS DEL MIX DE MARKETING I.PRODUCTO. Niveles de Producto La zapatilla Nike como producto esencial es vista por el consumidor bajo el prisma de comodidad al caminar‚ artículo fundamental para hacer deporte‚ producto que presta y asegura un rendimiento óptimo para ciertas disciplinas deportivas y un medio para adquirir cierto status representado por la moda‚ vanguardia y conductas propias de algún deportista de elite. Como producto real encontramos a una zapatilla con características adecuadas
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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Daniel Stone 11/18/13 Baker Online College Before there was the Swoosh‚ before there was Nike‚ there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon‚ who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces‚ re-hydration drinks and – most importantly – innovations
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Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs‚ which entails choosing the marketing mix (the four Ps of product‚ price‚ place‚ and promotion); and organizing‚ implementing‚ and controlling the
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Marketing can not only be seen as a selling process‚ when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition‚ Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits
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Basic Quantitative Analysis for Marketing Break-even Analysis Fixed Cost – costs that remain constant over a range of activity irrespective of the quantity produced • ex: rent‚ insurance‚ depreciation‚ office overheads Variable Cost – costs that vary directly with the quantity produced • ex: direct labor‚ direct materials‚ sales commissions Break-Even Point – the point of production at which Total Revenue = Total Cost Total Revenues = P X Q Total Cost = TFC + TVC Total Variable Cost
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Task 1.1 Marketing Process. Marketing involves identifying customer needs and requirements‚ and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences. under the marketing concept‚ Noraini’s Cookies must find a way to discover unfulfilled costumer needs
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