Economies of scale The long run – increases in scale A firm’s efficiency is affected by its size. Large firms are often more efficient than small ones because they can gain from economies of scale‚ but firms can become too large and suffer from diseconomies of scale. As a firm expands its scale of operations‚ it is said to move into its long run. The benefits arising from expansion depend upon the effect of expansion on productive efficiency‚ which can be assessed by looking at changes in average
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A STUDY ON “LICIT SECT TYCOONS IN SMALL AND MEDIUM ENTERPRISES” AT “IPDOME STRATEGY.PVT.LTD” By ABSTRACT The study deals with “A STUDY ON LICT SECT TYCOONS IN SMALL AND MEDIUM ENTERPRISES AT IPDOME STRATEGY” The main objective of this study is to know about the legal problems faced by the small and medium enterprises and to enhance their growth. The Small and Medium Scale Enterprises/Industries (SMEs) are functioning as a lifeline in industrial sector in tamilnadu due to their significant
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Lubricant industry is a very competitive industry because many companies around the world have created their own private label and competition between the well-known product in the market such as Shell‚ Castrol‚ Royal Purple etc. The availability of a vast range of products at competitive prices has been a major factor in attracting customers to lubricants market. As a result‚ many manufacturers of lubricants‚ including big corporations‚ have been aggressively pursuing international and Asia markets
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Figure 3 List of TablesChapter One Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope‚ sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the difference and relationship between PEST and SWOT 16 2.4 Marketing Mix (4P) in Internet contexts 17 λ Products or services 19 λ Price 22 λ Place 24
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Executive Summary With Vestas feeling the heat from the recent financial crisis‚ together with the effects from the increasingly competitive industry‚ the company had reached a corporate strategic crossroad‚ whereby in order to anchor Vestas’ global leadership position‚ new expansion opportunities and alternate revenue streams would have to be adopted to mitigate and spread risks brought about from such precarious external crisises. As a result‚ based on an external and internal analysis of the
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Analyzing Marketing Problems and Cases HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop‚ sharpen‚ and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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THE 4 Ps OF MARKETING The major marketing management decisions can be classified in one of the following four categories: Promotion‚ produce‚ price and place. These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Product | | | Place | |
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based importer and marketer of high end French perfumes and cosmetics. The company was going to introduce an industry breakthrough product – Glycel‚ which was acted like an anti aging crème. The product would be demonstrated and sold at the best departmental and Glycel was expected to provide Alfin Fragrance a fortune as an annual sales of $ 30 million was expected in 1987. The industry observers speculated that Alfin Fragrance needs some external financing to support its growth. But Alfin had to
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CHAPTER I 1.1 Introduction To Coir Industry The Coir Industry has been significantly Export-Oriented and a valuable foreign exchange earner. On an average about 20 per cent of the total Coir products manufactured are exported from the country‚ mainly to West European countries‚ United States of America (USA) and Canada. The products include fiber‚ yarn‚ mats‚ matting‚ rugs and carpets‚ rope and rubberized coir. Unfortunately‚ the exports in the recent past show a declining trend. Increased competition
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