Likert Scale Page 1 of 3 Likert Scale The following choices may help you when you design an attitude instrument. The bold face sets are the most popular. AGREEMENT z z z z z z z Strongly Agree Agree Undecided Disagree Strongly Disagree z z z z z z z z z z Agree Strongly Agree Moderately Agree Slightly Disagree Slightly Disagree Moderately Disagree Strongly z z z Agree Very Strongly Agree Strongly Agree Disagree Disagree Strongly Disagree Very Strongly z z z z Yes No z z z z Agree
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RATING SCALES INTRODUCTION Rating scales‚ as the name implies‚ are scales for rating each of the characteristics or activities one is seeking to observe or assess. A rating scale is a set of categories designed to elicit information about a quantitative or qualitative attribute. They enable an observer to systematically and objectively observe a person and record those observations. In the social sciences‚ a common example is the Likert scale in which a person is person selects the rating which
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appearance) and their health. Food marketing has been in the spotlight since rising obesity rates are threatening industrialised countries’ populations. Obesity rates and broader health concerns (such as diseases due to conservatives or additives) make marketing ethics in the food industry a relevant topic. After reading “Fast Food Nation” by Eric Schlosser (2001) and seeing the film “Super Size Me” by Morgan Spurlock (2006)‚ my interest for marketing ethics in the food industry began to grow. I realised
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Economies of scale are the factors that lead to a reduction in average costs as a business increases in size. There are five economies of scale Purchasing Economies When businesses buy large numbers of components‚ for example materials or spare parts‚ they are able to gain discounts for buying in bulk. This reduces the unit cost of each item bought and gives the firm an advantage over smaller businesses which buy in small quantities. Marketing Economies
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Contents 1.0 Introduction 1 1.1 Background to the study 1 1.2 Problem Statement 3 1.3 Objectives of the Study 4 1.4 Research Questions 4 1.5 Significance of the study 4 1.6 Scope of the Study 4 1.7 Limitations 5 1.8 Organization of The Study 5 Chapter 2 6 2.1 Small Business Defined 6 2.2 Challenges of Small Business 6 References 8 1.0 Introduction Many businesses begin operations on a shoestring‚ and some entrepreneurs never seek bank loans or other outside funding. However‚ many
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will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about the business in terms of customer needs and
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demonstrates how the composer explores important issues Robert Caswell’s Australian screenplay Scales of Justice ‘The Job’ explores many issues‚ including corruption within the workplace‚ racism and the avoidance of crime throughout the text. He deals with these themes and issues through the eyes of a naïve new Probationary Constable‚ Len Webber‚ as he battles with his conscience against right and wrong. In scales of Justice ‘The Job’‚ Constable Len Webber is new to the police Force. Sergeant O’Rourke
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A PROJECT PROPOSAL ON DEVELOPMENT OF AN AUTOMATED INVENTORY CONTROL SYSTEM FOR SMALL AND MEDIUM SIZE ENTERPRISES BY OLUMEKUN OLUBANJO (2006/0136) TO BE SUPERVISED BY MISS RAJI MR. OLANIYI SUBMITTED TO THE DEPARTMENT OF INFORMATION TECHNOLOGY‚ COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY‚ BELLS UNIVERSITY OF TECHNOLOGY‚ OTA‚ OGUN STATE. IN PARTIAL FULFILMENT FOR THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF TECHNOLOGY (B.TECH) IN INFORMATION TECHNOLOGY. January
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Returns to Scale Returns to scale is a concept that tries to explain the behaviour of the output in relation to the change in the total scale of operations of the firm. A change of scale of operations means a change in the total size of the firm‚ i.e. a change in both labour and capital of the firm. For determining the returns to scale‚ we need to calculate the Output Elasticity where: Output Elasticity = % change in Output/% change in all inputs The different types of returns to scales are:
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in an oligopoly is economies of scale. Economies of scale generally refer to the cost advantages that will be associated with large organizations. Margaretta (2012‚26) suggests that companies pursue economies of scale in the belief that this will be decisive in determining a competitive advantage and increased profitability. Woolworths enjoys significant economies of scale in relation to its competitors. In the supermarket industry‚ benefits of economies of scale is usually achieved by buying products
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