"Marketing Plan Of A Fast Food Restaurant" Essays and Research Papers

  • Marketing Plan Of A Fast Food Restaurant

    Title: Marketing plan of launching a Fast Food chain by AFBL. Table of Content Profile of AFBLCurrent ProjectName of ProductMission & Vision Target Marketing StrategiesMarketing Mix 4P’s Budgeting Conclusion | 1111-2223-455 | Profile of AFBL: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth...

    Marketing, Marketing mix, Marketing plan 1482  Words | 6  Pages

  • Fast Food Restaurant

    The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun...

    Burger King, Fast casual restaurant, Fast food 1305  Words | 5  Pages

  • Fast Food Restaurants in America

     Fast Food Restaurants in America are Contributing to Obesity Fast Food Restaurants in America are contributing to Obesity In 2009, 34% of Americans are overweight or obese; at this rate, 43% of Americans will be considered overweight or obese by the year 2018. (Hellmich, 2009) By definition, a person is considered to be overweight if they have a Body Mass Index (BMI) in excess of 25 or more, while a person is considered to be obese if their BMI is over 30. What is contributing to...

    Body shape, Childhood obesity, Diabetes mellitus 962  Words | 3  Pages

  • FAST FOOD RESTAURANT

    FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response...

    Chain store, Chicken, Fast food 428  Words | 5  Pages

  • Fast Food Marketing Research

    1.0 Introduction Fast food restaurants are playing an important role for people who are seeking for great value, cheaper price and within the shortest period of time. However, ingredients for fast food are usually cooked by using cheap industrial oils, usually deep fried or re-heated in a microwave. All these methods keep the overheads down and the preparation costs to a minimum, ensuring that the food can be sold at rock bottom prices, while the outlets still manage to make a hefty profit. This...

    Burger King, Fast food, Fast food restaurant 1734  Words | 6  Pages

  • Restaurant Marketing Plan

    Restaurant Marketing Plan Neon Memories Diner Product/Service Innovation Neon Memories Diner attracts prospective customers by offering an exciting and unique dining experience. High quality food, friendly and professional service, and an entertaining, fun-filled environment differentiate Neon Memories from its competitors. Our market can be divided as: Prospects: Anyone who has received a first-timer discount coupon or who has otherwise provided their contact information (via raffle, website...

    Diner, Family, Food 1290  Words | 5  Pages

  • Benefits of Fast Food Restaurants

    English 22 J. Wharton Benefits of Fast Food Restaurants In the United States, the popularity of fast food restaurants is growing every day. Now days, people can buy a whole meal in fast food restaurants for between 6 to 7 dollars. People consider that fast food restaurants make their life easy and uncomplicated. For instance, if two parents was both working late and their kids was home with dinner not cooked, they could stop at any fast food restaurants to order food for dinner before heading home...

    Breakfast, Dinner, Fast food restaurant 871  Words | 3  Pages

  • The Causes for the Popularity of Fast Food Restaurants

    4, 2013 The Causes for the Popularity of Fast Food Restaurants Brainstorming ~Modernization has come a long way. Many things evolve with it. This evolutionary process causes people to remain busy all through the rest part of the day. ~ The busy schedule leaves not time for making food either for breakfast, lunch, or dinner. ~ Restaurants offering fast foods. ~This problem triggered the popularity and rise of fast food restaurants. ~Fast food has never been an issue in the past since people...

    Customer, Customer service, Fast food restaurant 1294  Words | 4  Pages

  • Fast Food

    Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations, food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible...

    Coming out, Eating, Fast food restaurant 713  Words | 3  Pages

  • Nordsee - the Different Fast Food Restaurant

    Nordsee – The Different Fast- Food Restaurant (Case Study for Marketing Course) [pic] MK 300 Michaela Ouzka F03 B April 27, 2005 Summarizing the Facts: As Slovakia becomes an integrated European country, it is increasingly involved in globalization. As a result, many foreign citizens, Slovak business people, and professionals come especially to Bratislava for investment or for other reasons and obviously, as they spend more time in town, there is a higher demand for good quality...

    Burger King, Eastern Europe, Fast casual restaurant 1239  Words | 5  Pages

  • Marketing and the Fast Food Industry

    Marketing and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments, ostentatiously designed in an attempt to attract attention, were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos, such as the legendary golden arches, began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast...

    Eric Schlosser, Fast food, Fast Food Nation 933  Words | 3  Pages

  • Working at Fast Food Restaurants

    Working in Fast Food In the essay “Working at McDonald’s” , the author Amitai Etzioni argues that working at McDonald’s or any fast food restaurant does not teach the necessary skills or habits required to succeed in a professional job. He writes that people that work at these fast food places never get to practice entrepreneurship, self discipline, self supervision, or self scheduling. Etzioni compares the job at these places as robots working in an assembly line. According to his research two...

    Adolescence, Employment, Fast food 1145  Words | 5  Pages

  • Kfc - the Best Fast-Food Restaurant

    famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around...

    Brand, Fast food, Fast food restaurant 1121  Words | 4  Pages

  • Fast Food Restaurants Marketing Strategies Effects on Childhood and Adolescent Obesity

    conducted in 2008-2009; collected the heights and weights to gather a baseline data and plan related interventions. In all, 81 randomly selected New Hampshire public schools participated in the survey – 3,151 third grade students. The survey found that 34 percent were overweight or obese (Childhood Obesity in New Hampshire 2008-2009, 2010, para. 1). Obesity can have a lot of possible causes: a combination of excessive food energy intake and a lack of physical exercise is a common explanation for most cases...

    Childhood, Childhood obesity, Diabetes mellitus 2562  Words | 6  Pages

  • Fast Food Restaurant: Mcdonald’s

    Operations Management Case 1: FAST FOOD 14-03-2011 Hussein El-Ratel Questions 1) How are in-store orders taken? 2) Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? 3) How are special orders handled? 4) How are the hamburgers cooked? 5) How are the hamburgers assembled? 6) Is a microwave oven used in the process? 7) How are other common items, such as French fries and drinks, handled? 8) How long (time) does the process...

    Burger King, Fast food, French fries 866  Words | 3  Pages

  • Marketing Assignment for Fast Food Joint

    Executive Summary: A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests, the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore, the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route. The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area...

    Marketing, Operating expense 1031  Words | 6  Pages

  • Fast Food Restaurant

    likely to be high. Considering McDonald’s competitive rivalry, there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although, McDonald’s, with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day, has a number of fast food outlet competitors across the countries such as Burger King, Taco Bell, KFC, Wendy’s, it is...

    Burger King, Fast food, Fast food restaurant 2061  Words | 6  Pages

  • Subway Marketing Plan

    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. ...

    Fast food, Fast Food Nation, Fast food restaurant 1397  Words | 6  Pages

  • Fast Food

    The fast food industry has been growing more and more every year.  There is a fast food restaurant in every corner.  Since fast food is becoming so popular more and more people chose to go to a fast food restaurant daily. Fast food is a continuing growth industry in our country. Fast food restaurants continue to increase their popularity by lowering their prices and providing faster service for their customers. There is a huge competition between fast food restaurants and how they advertise can...

    Advertising, Burger King, Eating 1110  Words | 3  Pages

  • Causes for the Popularity of Fast Food Restaurants

    "Explain the causes for the popularity of fast food restaurants" In this modern lifestyle the popularity of fast food restaurants are growing every day. Fast food restaurants have appeared in large quantities all over the world and these restaurants have become more popular, because fast food can be prepared and served very fast. Jessica Williams (2007, p. 216) finds that “Fast food restaurants were firstly appeared in Unites States in the 1940s. Today there are hundreds of thousands of them...

    Eating, Fast food, Fast Food Nation 1088  Words | 3  Pages

  • fast food

    customers are increasing towards fast food restaurants, it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings, which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants, most especially attract...

    Burger King, Fast food, Fast food restaurant 727  Words | 4  Pages

  • Marketing of a Fast Food Restaurant

    research designed to identify preferred location, potential target markets, competitors’ analysis, and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience, something one can enjoy with family and friends. However, eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar with the cuisine, cooking style or serving portions, one may wind up eating larger portions...

    Ang Mo Kio Bus Interchange, Ang Mo Kio MRT Station, Eating 2134  Words | 10  Pages

  • Fast Food Popularity in China

    Essay Fast Food Popularity in China Student’s Name: ******* Student ID #: ********* Teacher: ********* Due Date: 23 May 2013 Word count: 615 Question: Examine the reasons for the popularity of fast food restaurants in your country. When, why, and how have these restaurants become so popular? (Cause) Demonstrate the impact of this popularity on your country’s culture, i.e., food, health, economy, lifestyle. (Effect) You will need to do some research on the fast food chains...

    Burger King, Fast food, Fast food restaurant 1174  Words | 4  Pages

  • Business Plan Healthy Restaurant

    Healthy Restaurant Business Plan “Good eating Good looking” Free Healthy Foods Restaurant Business Plan:  Executive Summary * This is a business plan for a a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. Business Plan Mission Statement: * Good eating Good looking will offer a trendy, fun place to have great, healthy food, vitamins shackes in a social environment. Our Chef has a large repertoire of healthy ingredients and recipes. Good eating...

    Eating, Fast casual restaurant, Food 661  Words | 3  Pages

  • Fast Food

    Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food...

    Burger King, Fast food, Fast food restaurant 898  Words | 3  Pages

  • Unique Restaurant Marketing Plan

    2.0 SITUATIONAL ANALYSIS - Our motto, dine with ease which the name Easétech got its name. Our company would live up to the mission and vision we have established. 2.1 Historical Analysis ​​Easétech restaurant is a fine-dining French Cuisine restaurant that oversees future living. With a mission of providing consumers both quality dining and technology at its best. We would like to meet and satisfy not only the cravings of our patrons but to indulge them too with one of a kind experience . Easétech...

    Philippines, Social class, Social groups 1021  Words | 4  Pages

  • The Pricing Strategies of Fast Foods vs. Restaurants

    The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active, modern day lives. Today, many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities...

    Burger King, Fast food, Fast food restaurant 2195  Words | 6  Pages

  • fast food

    April 28, 2014 Fast Food According to Lin, Guthrie and Frazao, children's calorie consumptions from fast food and soft drinks increased dramatically. Weight is always a problem in our society. Now a day, we are forgetting about healthy food just to save our time and money. We have adopted fast food to reach a level of obesity. Fast foods have a biggest contribution on obesity because of easy access on food restaurant; contain less amount of nutrition, and food advertisements.....

    Burger King, Fast food, Fast food restaurant 1371  Words | 4  Pages

  • Is the Job in Fast-Food Restaurant Exploitative?

    4. Is the job in fast-food restaurant exploitative? It yes, in what sense it is exploitative? Please also take into consideration the implementation of minimum wage when illustrating your argument. Introduction Exploitation is a term to describe person that are being mistreated. Karl Marx used it to explain the relationship between the capitalists and workers. It is claim that the value of a product is depended by how much labor has paid on it such as time, energy or ideas. Therefore the price...

    Capitalism, Exploitation, Fast food 1487  Words | 4  Pages

  • Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant

    Consumer Purchase Intention At Traditional Restaurant And Fast Food Restaurant Wan Zawiyah Wan Halim, Abu Bakar Hamed, Universiti Utara Malaysia Abstract Remarkably little has been written on consumer purchase intention in the context of Malaysian restaurant industry milieu. The objective of this study is to examine correlation between consumer attitude, satisfaction, loyalty, and purchase intention at traditional restaurant and fast food restaurant. The results indicate that consumer loyalty was...

    Correlation and dependence, Fast casual restaurant, Fast food 2035  Words | 7  Pages

  • The Fast-Growing Fast Food Chain: McDonald's

    World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. • McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Papa John’s, Nirula’s and KFC in India. • McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the country. The company has strong backward integration right up...

    A&W Restaurants, Fast casual restaurant, Fast food 899  Words | 3  Pages

  • Marketing Plan for Nissin Foods

    BUS205 Marketing Management Individual Written Assignment Marketing Plan for NISSIN FOODS Name: Tai Kwong Fai Sam Student No.: 1191650 As we all know, NISSIN Foods (日清食品) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But, time flies and everything has changed. Since the market of instant noodles has changed a lot, NISSIN is facing some challenges. Thus, NISSIN Foods have to change their marketing strategy if they...

    Instant noodles, Marketing, Marketing plan 1707  Words | 6  Pages

  • Obesity Caused by Fast Food Marketing

    In "The Big Fat Case Against Big Macs," published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put slogans to make kids think that eating their "Big...

    Burger King, Fast food, Fast food restaurant 1512  Words | 4  Pages

  • Thesis in Fast Food Industry

    Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of...

    Business, Factor analysis, Fast food 1958  Words | 6  Pages

  • Song Dynasty and Chinese Fast Food

    count: 425 Essay Plan Thesis: In China, fast food is very popular and it has great affect to the style of Chinese culture restaurants; and meanwhile there are children who get overweigh because of ate fast food too mach. Introduction: Nowadays, fast food is popular around world, but many people get obesity because of fast food. When people walk on the Chinese street, people can see there are many kind of fast food restaurant and there are many people in there to have some food. Some famous example...

    China, Chinese character, Fast food 953  Words | 4  Pages

  • Fast Food

    Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food , 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available, many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could...

    Burger King, Fast food, Fast Food Nation 1813  Words | 5  Pages

  • fast food

    All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has...

    Fast food, Fast food restaurant, Food 904  Words | 3  Pages

  • Marketing plan fast food

    International Marketing Company: Chronic Tacos. Product: Mexican Fast Food Target Coutry: Brazil Table of Contents Executive Summary 3 Description of Product / Service 4 1. Detailed Description 4 2. Features and Benefits to the customer 5 3. Proprietary Issues 5 4. Modification Needed 6 Rationale for Selection of Country and / or Market 6 1. Describe the Target Market 6 2. Why is this an appropriate market for the company ...

    Brazil, Fast food, Fast food restaurant 2398  Words | 12  Pages

  • Fast Food Management

    John Martin joined Taco Bell in 1983 as president and CEO, having previous executive level experience with other fast food chains. He discovered that the company didn’t know what business it was in, so he quickly focused Taco Bell on the fast food industry. Process Improvements: 1983-1988: Strong growth in the 60s and 70s came to a halt in the early 1980s as the fast food industry began showing signs of maturity. To deal with the potential threat of a maturing business, Taco Bell began...

    Fast food, Food, Food industry 1462  Words | 5  Pages

  • Fast Food Industry

    interested in prepared food which can be served quickly or allow them to take away in order to saving time, fast food restaurant where provide western burger, chicken, and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly, identify the “critical success factors” which performance in the sector now and in the near future. Industry Structure Analysis: The food service industry continues...

    Burger King, Fast food, Fast food restaurant 1491  Words | 5  Pages

  • Subway Is the Better Fast Food Restaurant.

    Subway Is The Better Fast Food Restaurant. Living in this crazy world that is today, where family dinners consist of whatever fast food restaurant is on the way home from work. According to the Center for Disease Control and Prevention, it is no wonder why 33% of American adults and 17% of American children are obese. Subway and McDonald’s are the two giants in the fast food world. They have both fans and boycotters. However Subway is a better fast food restaurant than McDonalds, due to Subway’s...

    Advertising, Chicken McNuggets, Fast food 946  Words | 3  Pages

  • Fast Food

    1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and...

    Brand, Burger King, Fast food 1928  Words | 7  Pages

  • Fast Food

    obese than those of above-average economical resources. I believe that there are four major reasons why low-income adolescents are more likely to be obese. The high prices of good quality foods have a great impact of accessibility to those who can’t afford to buy such products. A strong marketing force for junk food has proven to be a direct contributor to obesity in America. The lack of jobs for adolescents in this economy has been increasing, creating a bigger hole to succumb to inadequate nutrition...

    Adolescence, Fast food, Fast food restaurant 1617  Words | 5  Pages

  • Marketing Plan

    - Table Of Contents - About the Company 1 Executive Summery 1 Our Mission 1 Our vision 1 Our goals 1 Our objectives 1 About The Product 2 Features and benefits 2 About the marketing plan 3 Environmental Analysis 3 Marketing strategy 4 S.W.O.T. analysis 4 About the Pricing 5 Expected sale 5 About the Promotion 6 promotion budget 6 About the Place 7 Direct Sales 7 References Error! Bookmark not defined. - About the Company ( SJR LLC. ) - Executive Summery Our company SJR LLC. Is a company that...

    Arabian Peninsula, Economy of Saudi Arabia, Jeddah 1915  Words | 7  Pages

  • Fast Food Nation

    Fast Food Nation Essay "A nation's diet can be more revealing than its art or literature." (p.3) Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads globally. He connects the social order of society to the kind of food it eats and the way it eats that food, and relates fast food to other social processes and institutions....

    Fast food, Fast Food Nation, Fast food restaurant 1537  Words | 4  Pages

  • Mcdonald Marketing Plan

    McDonald food chain in Sri Lanka. McDonalds is a growing and known brand in the world in the fast food industry. They are basically into burgers, French fries, milkshakes, salads, desserts, Drinks. Fast food chains are rapidly spreading across the world in every country, and it’s becoming popular in Sri Lanka as well. McDonalds commenced its operations in Sri Lanka in 2003 where the franchising power was held with Abans pvt ltd. This Marketing Plan will address a long term marketing plan for McDonald...

    Fast food, Fast food restaurant, Hamburger 1703  Words | 6  Pages

  • Supply Chain Management Terms and Fast Food/restaurant

    associated delivery window for food selected by the customer. The system accepts the customer's submission of a purchase order for the food. This section deals with the summary of the thesis. This thesis is about Online Ordering for System for Food Business it’s including the food name, price and fast food/restaurant name. In this thesis also include how to order it. PWEDE MABUTANG SA INTRO An online ordering system is a modern addition to the food business. Online ordering system...

    Consultative selling, Customer, Customer service 705  Words | 3  Pages

  • Fast Food and Obesity in America

    For several years, people have attributed rising fast-food consumption as the major factor causing rapid increases of obesity in America. According to the article Fast Food: Is it the Enemy by Registered Dietitian Sarah Muntel (2012), “Since 1970, the amount of fast food restaurants in business doubled, which equates to about 300,000 establishments in the United States. Coincidentally, 33.8 percent of the U.S. population is affected by obesity and 19 percent of children and adolescents are also...

    Burger King, Fast food, Fast Food Nation 1661  Words | 6  Pages

  • Fast Food Advertisement Regulations

    Zachary Buerkle November 12, 2012 Is fast food the new tobacco? Should government further regulate fast food advertisements as done with tobacco advertisements? On June 22 of 2010, over ten years of intensive planning from the FDA would finally result in the extensive regulation of the $89 billion tobacco industry. Although the newly created laws could not illegalize nicotine or tobacco, the FDA was given vast authority to regulate the ingredients in tobacco products as well as the way they...

    Advertising, Fast food, Fast food advertising 1973  Words | 5  Pages

  • Consumer Attitudes to Western Fast Food Restaurants

    Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi'an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC), founded and also known as Kentucky...

    A&W Restaurants, Fast food, Fast food restaurant 1121  Words | 3  Pages

  • Marketing Plan

    encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals. This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with the same price...

    Adobo, Chicken, Laguna 1747  Words | 6  Pages

  • Fast Food

    Fast food nutrition should make up a minimal part of a healthy diet. Fast foods and junk foods are high in fat, sodium and sugar, which can lead to obesity and a range of attendant health problems, including diabetes, heart disease and arthritis. Here are the facts about how excessive junk food consumption affects your body. Junk Food Affects Your Energy Levels Junk food doesn't contain the nutrients your body needs to stay healthy. As a result, you may feel chronically fatigued and lack the energy...

    Carbohydrate, Fast food, Food 1788  Words | 5  Pages

  • Kfc Marketing Plan

    needed (KFC Menu, 2010). In other areas, health reforms are being pushed by health organizations to encourage healthy living that advised people to avoid fats and to eat only healthy foods. As these issues are closely linked to the operations that would eventually affect profitability of the KFC, a change of marketing plan that definesits corporate responsibility to its stakeholders is needed. Corporate social responsibility (CSR) has been defined as “the concept that an organization has obligations...

    Fast food, Fried chicken, KFC 1813  Words | 6  Pages

  • Obesity: Nutrition and Fast Food

    habits. However, today kids live in a world where marketing innovations have made eating fast food the norm, so how much influence do parents really have on their children? In my view, America’s childhood obesity epidemic is a direct result of fast-food marketing techniques that expand advertisements throughout schools, promote junk food on television, and increase portion sizes in restaurants. Schools are powerful marketing sites of fast food, seeing as they provide students the option of eating...

    Fast food, Fast food restaurant, French fries 894  Words | 3  Pages

  • MARKETING PLAN

     Top-Notch Food Vendors: Frisky Fish Tacos Michelle Meeks MAR3023 April 19, 2014 Executive Summary Top-Notch Food Vendors is providing its customers with a wide selection of high-quality fresh dishes that are unique and pleasing in presentation. They seek to fulfill the benefits that are important to their customers; such as selection, accessibility, customer service, and competitive pricing. Across the US, food trucks have become a viable market segment...

    Catering, Fast food, Food truck 1844  Words | 6  Pages

  • Fast food

    Fast Food Currently, most of the people depend on fast food which is easily accessible rather than cooking food at home which is a time consuming task. Fast food is the most popular food in America. Does fast food proves to be a healthy option for a daily purpose? Is fast food healthy? Being an argumentative topic this term “fast food” comes up with many questions. Fast food is a quick way of filling up your stomach but it is followed...

    Dieting, Eating, Fast food 1047  Words | 3  Pages

  • Fast Food, Fast Jobs, Fast Migration

    Austin Nash Ms. Bonnette English III 5 February 2010 Fast Food, Fast Jobs, Fast Migration “Hello, welcome to McDonald’s! May I take your order?” These are the words no person wishes to repeat hour after hour, day after day, and month after month at a job. Despite this fact, thousands of people wake up each morning and have no choice but to slap on a uniform and a smiling face. These workers are known to have been abused, neglected and taken advantage of by their employers. And large quantities...

    Eric Schlosser, Fast food, Fast Food Nation 1319  Words | 4  Pages

  • Fast Food

    failed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth; ...

    Barriers to entry, Dow Jones Industrial Average, Drive-through 1159  Words | 4  Pages

  • Marketing Plan for Restaurant

    1.0 Business Description Churras is a Brazilian barbecue restaurant where is served premium quality meats which are slowly roasted on long skewers over a pit of flaming coals. This type of cooking comes from southern of Brazil where was originated. It is served different cuts of roasted meats using “rodizio” as style. Rodizio is controlled by the customers with a special indicator localized on the table which one side signals the waiters to present the various meats to the table and the other side...

    Beef, Brazil, Chicken 798  Words | 3  Pages

  • Fast Food and Subway

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