[pic] [pic] INTRODUCTION & TERMS OF REFERENCE For this assignment‚ I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he could use
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Marketing and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast
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THE INVENTORS SONY MOBILE COMMUNICATION AB Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in London‚ United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1‚ 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson. Sony acquired Ericsson’s share in the venture on February 16‚ 2012. Sony Mobile Communications has research
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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conducted in 2008-2009; collected the heights and weights to gather a baseline data and plan related interventions. In all‚ 81 randomly selected New Hampshire public schools participated in the survey – 3‚151 third grade students. The survey found that 34 percent were overweight or obese (Childhood Obesity in New Hampshire 2008-2009‚ 2010‚ para. 1). Obesity can have a lot of possible causes: a combination of excessive food energy intake and a lack of physical exercise is a common explanation for most cases
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Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant‚ I plan to affiliate a western fast food restaurant. so‚ I have to investigate the attitudes toward western fast food restaurants in Xi ’an city. Among most western restaurants‚ the KFC‚ the McDonalds and the Pizzahut. Therefore‚ I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC)‚ founded and also known as Kentucky
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Fast Food Restaurants in America are Contributing to Obesity Fast Food Restaurants in America are contributing to Obesity In 2009‚ 34% of Americans are overweight or obese; at this rate‚ 43% of Americans will be considered overweight or obese by the year 2018. (Hellmich‚ 2009) By definition‚ a person is considered to be overweight if they have a Body Mass Index (BMI) in excess of 25 or more‚ while a person is considered to be obese if their BMI is over 30. What is contributing to this epidemic
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and distributors‚ service business‚ transportation business and utilities (Wikipedia). Restaurants and fast food chains are included in service businesses. A restaurant is an establishment which prepares and serves food and drinks or the so-called meals‚ which are generally eaten on premises‚ to customers in return for money. It originated from Ancient Rome where thermopolia‚ small-restaurant-bars‚ offered food and drinks to the costumer. A
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Impact of Fast Food Restaurants on Teen Obesity Time constraints‚ parents who work outside the house‚ extracurricular activities‚ and social obligations are just a few of the reasons teens have developed a need for a quick meal or an "on the go" snack. Meals that once used to take hours to prepare now can be done in a fraction of the time. Teens are now eating from fast food restaurants more frequently‚ which is affecting their health and eating habits. Many of the television commercials seen by
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Fast Food Restaurants and Healthy Choices Left Blank COM/170 5/26/2013 Left Blank Fast Food Restaurants and Healthy Choices In today’s society‚ people are always on the move and don’t always have time for home cooked meals. Many of these people make the choice to eat fast food‚ most likely because it is a fast meal and takes no time to prepare. When it comes to fast food restaurants‚ there are unhealthy restaurants like McDonalds and then there are healthier restaurants like Subway. Higher Calories
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