Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality & Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy
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Brief History of Canon Cameras | | | | | | 1933. Goro Yoshida and his brother-in-law‚ Sabura Uchida‚ founded the Precision Optical Instruments Laboratory. The goal: to make cameras to compete with the most advanced German models of the day. 1934. Japan’s first domestically-made 35mm focal-plane shutter camera‚ the "Kwanon’ -- named after the Buddhist Goddess of Mercy. 1935. "Canon" trademark registered. 1935. Hansa Canon cameras offered for sale at half the price of a Leica.
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Executive Summary The purpose of this report is to develop an understanding of how the digital camera industry operates in today’s society as well as several factors‚ which influence consumer behaviour in the buying process. This report uses Canon Inc as an illustration along with the discussion of each topic. Firstly‚ this report will discuss the background and size of the digital camera industry. The digital camera industry is getting bigger with the technological advancements in society today. Marketers
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Compare and Contrast Nikon with Canon in Digital SLR Cameras Jingfan Chen Chris Brock University NO. 5515275 PMPC-Business 6P12 Writing Class Isabell Camillo Dec 4‚ 2013 Compare and Contrast Nikon with Canon in Digital SLR Cameras Introduction Today Nikon and Canon constantly battle for the top position in the digital SLR cameras market. These two companies were the first to make the leap from film to digital‚ and their initial impressions in the market make them the dominant
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TOPIC: THE DIGITAL CAMERA SUBTOPICS: -HISTORY -TYPES OF DIGITAL CAMERAS -PARTS OF A DIGITAL CAMERA -RELATIONSHIP BETWEEN ANALOGUE AND DIGITAL CAMERAS (Advantages and Disadvantages of Each). HISTORY OF DIGITAL CAMERAS The World‘s First Digital Camera by Kodak and Steve Sasson The Evolution of Digital Cameras A film-free camera was patented as early as 1972 by Texas Instruments‚ but Kodak
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something that nobody else has seen or perceived. This idea has made a long way from canvas-paintings to using cameras. Cameras‚ in their turn have also experienced a rather fast evolution and nowadays everybody has a notion of what a digital camera is and the majority of people use digital cameras. According to a standard definition a digital camera is “…opposed to a film or video camera‚ uses an electronic sensor to transform images and video into electronic data”. Years ago people used to possess
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Digital Cameras Digital cameras allow computer users to take pictures and store the photographed images digitally instead of on traditional film. With some digital cameras‚ a user downloads the stored pictures from the digital camera to a computer using special software included with the camera. With others‚ the camera stores the pictures directly on a floppy disk or on a PC Card. A user then copies the pictures to a computer by inserting the floppy disk into the disk drive or the PC Card into a
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Value-Adding Activities for Canon Part 1 (Person C) As we can see from the complete value chain above‚ the primary value adding activities consist of inbound logistics‚ operations‚ outbound logistics‚ marketing and sales and service. For the purposes of this analysis‚ the value chain for Canon’s digital cameras will be isolated from other company divisions for analysis. Inbound Logistics Most of Canon’s manufacturing subsidiaries related to the production of their cameras are located in Japan or
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Contents Digital Cameras 2 Introduction 2 Title 1 2 Title 2 3 Title 3 3 Works Cited 4 Tan Wen Han Abubakar Santuraki PITS003 16-4-10 Digital Cameras Introduction Digital cameras allow computer users to take pictures and store the photographed images digitally instead of on traditional film. With some digital cameras‚ a user downloads the stored pictures from the digital camera to a computer using special software included with the camera. With others‚ the camera stores the pictures
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of Hand Video Games‚ Art Sets‚ Cameras etc. We have also developed the Cricket LCD game in the Global Market‚ which has multiple functions in it & we reserve exclusive rights over the same throughout the globe. Further we developed Fun & Learn series of CD-ROMs. In recent days Mitashi has ventured into home entertainment products like DVD‚ VCD‚ Portable CD Players‚ Audio Systems & Home Theatres. We have wide range of Trendy Sports Watches which are of Analog & Digital type marketed under the brand
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