Bank of America Marketing Plan Mirona Hussein Lynn University Abstract Bank of America is a financial institution‚ serving individual consumers‚ small and middle market businesses‚ corporations and Governments with a range of banking‚ investing‚ asset management and other financial and risk management products and services. I choose Bank of America for many reasons: it is brand name and good financial position largest bank in the America market and stable and growing sector in US. Through
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Project Report on Marketing Plan of Bank of Baroda [pic] Bank Profile Bank of Baroda is the third largest bank in India‚ after the State Bank of India and the Punjab National Bank and ahead of ICICI Bank.BoB has total assets in excess of Rs. 2.27 lakh crores‚ or Rs. 2‚274 billion‚ a network of over 3‚000 branches and offices‚ and about 1‚100 ATMs. IT plans to open 400 new branches in the coming year. It offers a wide range of banking products and financial services to corporate and retail customers
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STRATEGIC MARKETING PLAN FOR UTTARA BANK LIMITED Prepared for Dr. Razia Begum Professor Department of Marketing University of Dhaka Prepared by Sohael S. Tasneem ID: 40915035‚ Batch: 15th EMBA Program Department of Marketing University of Dhaka ------------------------------------------------- Acknowledgement In the course requirement of Strategic Marketing Management‚ I have had to write an assignment and submitted to the Instructor. The title of my term paper
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Melbourne and Sydney—Two Similar Cities The top ten world’s most livable cities of 2011 reported that four cities are from Australia‚ including Melbourne‚ Sydney‚ Perth and Adelaide at 1st‚ 6th‚ 8th and 9th positions‚ respectively. It is said that they are chosen because of their ranking on an reputable yearly survey of "living conditions" ("World’s Most Livable Cities‚" par.1). Thus‚ what do the livable cities look like? This essay will take Melbourne and Sydney as examples and compare
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Melbourne Aquarium Strategic Marketing Plan For: Expansion of Membership Program & Lunch and tour deal for Interstate students January 01 / 2009 - December 31/ 2011 Prepared by Adzrai Zainal Claire Scott Leonardo E. Jimenez Wilches Date: 13 May 2008 Executive summary Leo to complete Table of Contents TABLE OF CONTENTS 3 1 INTRODUCTION 5 2 SITUATION ANALYSIS 6 2.1 BUSINESS DEFINITION AND SCOPE 6 2.2 MACRO ENVIRONMENT ANALYSIS 7
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There is a lot to love about Melbourne- just ask the locals. This sophisticated world class city has been ranked one of the most livable cities in the world. Melbourne features vibrant energy‚ restaurants‚ fashion boutiques‚ café filled lane ways‚ unbeatable art galleries‚ spacious parks and village-like inner suburbs. Melbourne is a young city that never sits still. Melbourne features many interesting tourists’ destinations. Especially for kids you can take them to Luna Park. The experience starts
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ARCHITECTURE IN MELBOURNE: THE JOURNEY TO MODERNITY The interwar period 1919- 1939 showed some major evolution in the world of architecture within Australia. The influences such as world war one and great depression triggered the need for a new mindset as a way of demonstrating regeneration and positive growth. One side of this was the journey of modernisation which allowed for new trends and styles to be created that no longer payed such homage to the past and tradition‚ but rather moved forward
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ASSIGNMENT COVER SHEET(to be completed by the student) | Student ID number: | A12792 | | | Student name: | Emma Louise Molloy | | | Course name: | 12 Month MBA | | | Subject name: | Strategic Marketing | | | Subject facilitator:(not applicable for Distance Learning students) | NA | | | No. of pages: | 17 | | | Word count: | 2379 | | | DECLARATION | I‚ the above named student‚ confirm that by submitting‚ or causing the attached assignment to be submitted
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MBS507 Strategic Marketing Management INTEGRATED MARKETING PLAN FOR WESTERN UNION ’S B2B SOLUTIONS IN JORDAN Ayushma Amatya (31875988) Hani Abdel‐Latif (31720299) Pati Aliyu Alex (31933406) Vikram Hensh (32061726) 1 Integrated Marketing Plan for JORDAN Contents 1. EXECUTIVE SUMMARY .................................................................................................. 4 2. SITUATION ANALYSIS ....................................
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PROFILE II. MARKETING OVERVIEW a. Overview of Sterling Bank of Asia b. Competitive Climate III. MARKETING OBJECTIVES a. Focused Product Mix b. Distribution Presence/Placement/Reach c. Promotion‚ e.g. Advertising Recall IV. STRATEGIC MARKETING DIRECTIONS a. Product b. Promotion c. Place V. MARKETING PROGRAMS a. Product b. Promotion c. Place VI. MONTHLY SALES FORECAST a. Volume Sales Forecast to Specific Product Focus b. Sales Revenue Projections VII. PROMOTION PLAN (MEDIA AND SALES
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