Contents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13
Premium Tesco Hypermarket Carrefour
Mc Donald Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers‚ chicken products‚ French fries‚ break fast‚ salads‚ shakes‚ soft drinks and desserts. McDonald India - a subsidiary of McDonald USA‚ is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share
Premium Food Hamburger Food industry
Abstract This report will mention two recent scientific advances ‚ one is storing carbon dioxide deep underground in rock form and the other one is mainly talk about scientists develop carbon dioxide sequestration technique . There will be both contrast and comparison about scientists develop carbon dioxide sequestration technique . There will be both contrast and comparison about these two scientific advances .The methodology that acquire the information and statistics to achieve will be introduced
Premium Carbon dioxide
and OL Location Hong Kong Disneyland planed the brand new idea‚ sine Disneyland Hotel Victoria Spa is closed. We decide open a new health Center in the Disneyland Hotel as headquarter. Also‚ we will choose 2 more places to open our brunches. The marketing segments are upper class and OL. So‚ we choose Central as the second location. The third location‚ we still think about it.
Premium Hong Kong Disneyland Resort
Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
Premium Marketing
Products A Giorgio Armani boutique in Chicago. Giorgio Armani Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear‚ accessories‚ glasses‚ cosmetics‚ and perfumes. It is available only in Giorgio Armani boutiques‚ specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A"‚ forming a circle. Emporio Armani "Emporio" redirects here. For the Greek village of Emporio‚ see Halki (Greece). Emporio Armani store‚
Premium Neiman Marcus Milan Armani
Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year. "The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain. The Competition Haagen-Dazs’ success has brought it a horde of
Premium Ice cream Marketing Advertising
Café coffee day is favorite and largest coffee shop chain in India .this coffee shop is one of the part of amalgamated bean coffee trading ltd.(ABCTCL)‚it is commonly known as a café coffee day. Coffee day is opened first café in 1996 on brigade road in Bangalore‚ and today coffee day company has the largest café retail chain in India with 895 cafes across 71 major cities in India. And this is a 300 core ISO 9002 certified company. Coffee day has international customers
Premium Coffee Coffeehouse Retailing
They hope to offer state of the art audio and visual technology. The festival is held during summer in a large park area in the city or not far out. It is held in a well-known location that has good access to public transport. Future music offer first release tickets in the middle of October for a cost of $120 - $135. Second release tickets come on sale a few months later for $150. VIP tickets are available from the middle of October till at the door and they range from $170 - $190. The ticket prices
Premium Music Festival Music festival
ECONOMIC GROWTH INEQUALITY AND POVERTY IN NIGERIA CHAPTER ONE: INTRODUCTION 1:1 BACKGROUND TO THE STUDY The growth pattern of the Nigerian economy has been quite sluggish over the last two decades. This fact is however connected to the highly increasing level of poverty‚ which is further exacerbated by the pandemic problem of inequality. According to the UNDP Millennium Human Development Report (2001)‚ "Nigerian economy has been suffering from severe and persistent regression since the
Premium Poverty Gross domestic product Poverty threshold