countries like China and India‚ as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural India with its traditional perception has grown over the years‚ not only in terms of income‚ but also in terms of thinking. The rural markets are growing at above two times faster pace than urban markets; not surprisingly‚ rural India accounts for 60% of the total national demand. The Bottom of the pyramid marketing strategies and the 4
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OVERVIEW INSURANCE- AN INTRODUCTION Meaning: Insurance may be described as a social device to ensure protection of economic value of life and other assets. Under the plan of insurance‚ a large number of people associate themselves by sharing risks attached to individuals. The risks‚ which can be insured against‚ include fire‚ the perils of sea‚ death and accidents and burglary. Any risk contingent upon these‚ may be insured against at a premium commensurate with the risk involved
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academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural
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A Project Report On “SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta FPG0810/184 Indian Business Academy What
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The post-liberalization period in India saw the re-entry of Coca-cola. But Pepsi had already gained an edge by creatively entering the market in the 1980’s in advance of liberalization by way of a joint venture. It allowed Pepsi to gain precious early experience with the Indian market and also served as an introduction of the Pepsi brand to the Indian consumer such that it was well-poised to reap the benefits when liberalization came. Though Coke benefited from Pepsi creating demand and developing
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AGRICULTURAL MARKETING In India‚ the organised marketing of agricultural commodities has been promoted through a network of regulated markets. Most state governments and UT administrations have enacted legislations to provide for the regulation of agricultural produce markets. While by the end of 1950‚ there were 286 regulated markets in the country‚ their number as on 31 March 2006 stood at 7566. In addition‚ India has 21780 rural periodical markets‚ about 15 per cent of which function under the
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1. Title of the study “Marketing and Selling Software in India.” 2. Introduction to the Study Today many varieties of business software are available and used the by companies‚ each fulfilling different work. Each and every organization no matter how large or small they using the software for the development and improving productivity in the organization. The Indian software industry has been remarkable success story. It has grown more than 30 percent annually for 20 years‚ 2008 exports projected
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The Marketing Mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four P’s: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven P’s (Product‚ Price‚Place ‚Promotion ‚People ‚Process ‚Physical Evidence) to address the different nature of services. The Marketing Mix is a business tool used in marketing and
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PRODUCTION TECHNOLOGY AND MARKETING OF ROSE IN INDIA Dr R Chandra Assistant Professor Department of Horticulture Amar Singh College‚ Lakhaoti‚ Bulandshahr-245407 e-mail: drrchandra.78@gmail.com Rose cultivation is a highly remunerative enterprise. The rose is the strongest component of domestic cut flower production and market. In most part of India the climate is such that there is no true dormant period for rose plants‚ and they attempt to flower throughout the year in a succession
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INFORMATION TECHNOLOGY AND RURAL MARKETING IN INDIA Dr. Parag R. Kawley (M.Com. B.Ed.‚ Ph.D.) Lecturer‚ New Arts‚ Commerce & Science College‚ Wardha – 442001 (MAH.) Email : paragkawley@rediffmail.com Dr. Ravish A. Sarode (M.Com.‚ M.Phil.‚ M.A.(Eco)‚ Ph.D.) Associate Professor‚ R.S. Bidkar College‚ Ta. Hinganghat‚ Dist. Wardha. Email : Ravish_Sarode@rediffmail.com * INTRODUCTION Many of the developing countries have faced a complex set of challenges due
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