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    Survey of the Theories of GLOBALIZATION by Wendy M. Jeffus Southern New Hampshire University TABLE OF CONTENTS I. INTRODUCTION II. Internationalization versus Globalization Multinational Enterprises Exporting Licensing/Franchising Strategic Alliances Joint Ventures Wholly-Owned Subsidiary Emerging Economies Developed Economies Universalizers versus Particularists World-systems Diversity of Cultures

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    Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious

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    aspects that companies now face within this global economy. The pros and cons of globalization provide businesses with a set of challenges as well as rewards for doing business on a global scale versus strictly domestic ventures. Some advantages of globalization are: access to global expertise‚ ease of entry into target markets‚ and the cost of business within the new market. While some disadvantages of globalization are: costs of business within a new market‚ lack of comparable supplies abroad

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    *Bello‚ W. F. (2008)‚ Deglobalization: Ideas for a New World Economy‚ Zed Books. *Callinicos‚ A *Clark‚ I. (1997)‚ Globalization and Fragmentation International Relations in the Twentieth Century‚ OUP. * Held‚ D *Ellwood‚ W. (2008)‚ The No-Nonsense Guide to Globalization‚ Verso. *Harvey‚ D. (2007)‚ A Brief History of Neoliberalism‚OUP. *Hirst‚ P *Hoogvelt‚ A. M. M. (2001)‚ Globalization and the Postcolonial World the New Political Economy of Development‚ 2nd ed‚ Johns Hopkins University Press. *Osterhammel

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    The Cultural Imperialism in the Globalization INTRODUCTION In the era of imperialism‚ empire authorities controlled people in their colonial territories by attaching great importance to imperialism culture. Colonial people were easier to be ruled when they adopted same culture and received same education as in the imperial nations. After the World War II‚ the colonial nations declared independence one after one and the era of imperialism came to the end. The center of world has been transformed

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    Globalization describes the process by which regional economies‚ societies‚ and cultures have become integrated through a global network of communication‚ transportation‚ and trade.” (Globalization‚ 2010). Nowadays‚ small business has to compete against multinational companies face to face as globalization becomes an irreversible momentum. In some case‚ small business have no need to against the large companies because they focus on different scale until the small companies grow up. However‚ I agree

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    Globalization is said to be the connectedness and spread of production‚ technologies and communication globally. It is also what trends are for. Globalization is what all of us here in this world share in common. Personally‚ I can say that I am quite globalized. Our generation is‚ so to speak. I use many things that are commonly known and also practiced worldwide.  I use social networking sites such as Facebook‚ Twitter and Instagram‚ which were created for us to communicate with everyone else around

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    laptops and electronic devices Today’s Agenda…  Globalization rationale  Global market entry tactics  Degrees of international coordination/centralization  Some global market and infrastructure challenges  Putting it all together  Grolsch Case Preps  MT#1 Results Why Go Global? Many Reasons Are Similar To Diversification Rationale… But There Are Some Differences In How Things Play Out For Businesses Across The Globe… Globalization Rationale  To Hedge Risk… – Boom/recession

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    B. Increased military spending by all nations C. The reduction in foreign aid provided by industrialized nations D. Increased international cooperation 4) List either 3 positive or 3 negative effects of globalization. Indicate whether it is a negative or positive effect of globalization in each answer. 1.______________________________________________________________________________________________________________________________________________2.______________________________________________________________________

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    the country where the company is residing in. 2. What are some of the local forces and challenges facing modern IT organizations? A big challenge is that the strategic motivation for globalization in an IT organization is not matched by operational approaches to meet enterprise needs. In order for globalization to be successful the IT strategy and the execution of it must go well together with the business strategy and goals of the enterprise. But this is a very difficult task to get right‚ especially

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