constant encouragement throughout the course of this report. EXECUTIVE SUMMARY In this report‚ the coffee house culture and its growth in Pakistan have been discussed focusing on the international coffee house chains present in the country. The trend of shifting from chai to coffee. Moreover‚ how franchising international coffee houses could be beneficial for the local market as well and its popularity among the local coffee drinkers has also been pointed out. INTRODUCTION Pakistan is a tea
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Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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Hospitality Management Paper: Palms Place Resort HM370 Hospitality Management Paper Understanding hospitality is an essential part of entering the industry. There are many moving parts that need to come together to create a successful enterprise. It is a industry largely dependent on image and the desire to cater to their guest every need. Regardless of what scale or specialty the organization is‚ mastery of hospitality management is essential to its success. To understand how to master
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Emerging Trends in Pakistan Online Shopping Keeping all other factors aside‚ I’d choose online shopping just to avoid the pain of having to visit shop after shop to find a decent item of clothing. Such is the case with hundreds of thousands of Pakistani’s who are shifting to the convenience of e-purchases over the traditional 4 odd hour shopping marathon. And then there is the variety‚ free home delivery‚ price comparisons‚ privacy‚ comfort and whatnot. In a nutshell‚ online shopping is the
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downturn it was predicted that India and China would not be affected as much and hospitality industry in particular would undergo minor changes. Besides this Khanna‚ 2008 outlined that lack of infrastructure in India would not be sufficient enough to sustain growth of hospitality industry. However the argument can be ruled out as a number of private organization both national and international are investing into Indian hospitality sector. This can be said as Carlson group of hotels are planning to open 50
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Trend catogram It calls on a trend forecaster to create a map that visually and texturally represents the trend in a way that: Identifies the innovators of the trend (the ‘who’) Names the trend (the ‘what’) Assesses the current impact of the trend within society (the ‘where’) Reveals the drivers or influences underpinning it (the ‘why’) Examine the consequences of this impact in the long and short-term‚ based on the experts’ comments and findings (the ‘when’) Identifies and articulates what
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BCOM March 23‚ 2011 Ms. Mary Doe Trends in Marketing By: Anonymous Dear Ms. Mary Doe‚ You asked me to write a report covering my current trends in my field of study. The following report that you requested will cover current trends in the field of marketing. I spent many hours researching and preparing this report. I found some main trends involving mobile marketing‚ green marketing‚ and social media marketing. I hope that the report is accurate to what you have asked of me. I hope you
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Krisinda Kiyonaga 3 May 2012 Word Count: 446 Religion Over Culture? I love Hawai’i. I don’t love Hawai’i just for its everlasting sunshine‚ unique cuisine‚ or historical landmarks. My love for Hawai’i runs deep because of the vast diversity we have here. There is no place like Hawai’i—it is the melting pot of all cultural groups and religious affiliations who have found a home in the islands. It’s within this melting pot that the aloha spirit really shines through‚ really making it the
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In the epic poem‚ The Odyssey‚ the book Hospitality in the Forest is extremely important to the development of the story because it depicts another side of Odysseus’ personality‚ patience and cautiousness‚ when he visit Eumaeus‚ a pig farmer‚ instead of his family or wealthy allies and tells a story about being a commoner from Crete. Odysseus knows he can trust Eumaeus and that he has stayed loyal after all of the years at Troy and lost at sea. Book XIV illustrates Odysseus’ intelligence in a different
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musician. The music industry has evolved over the years by technology‚ the economy‚ and market audience. Technologically‚ microphones have become better‚ smaller‚ and more efficient. Economically‚ record companies are a lot more cautious with the bands they sign. The audience the music is targeted towards is changing the product. Being a musician now is very different than what it was in the 50’s. The music industry is still being changed by economic‚ technological‚ and social trends. The modification
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