Trend in Marketing

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BCOM
March 23, 2011
Ms. Mary Doe

Trends in Marketing

By: Anonymous
Dear Ms. Mary Doe,

You asked me to write a report covering my current trends in my field of study. The following report that you requested will cover current trends in the field of marketing. I spent many hours researching and preparing this report. I found some main trends involving mobile marketing, green marketing, and social media marketing. I hope that the report is accurate to what you have asked of me. I hope you enjoy.

Sincerely,

John Doe

Table of Contents

TopicPage
Introduction………………………………………………………………….4 Mobile Marketing……………………………………………………………4 Green Marketing……………………………………………………………..5 Social Media Marketing……………………………………………………..5-6 Conclusion…………………………………………………………………...6 Works Cited………………………………………………………………….7

John Doe

Ms. Mary Doe
BCOM
March 23, 2011
Trends in Marketing
The field of marketing is an ever-changing one. Trying to grab and influence customers is a challenging and creative task that involves extensive research. Simply placing a company’s name on a billboard or on the suit of a NASCAR driver is not nearly enough to remain relevant. Enormous amounts of money are spent in marketing every year and it seems to grow rapidly with each year. Some of the brightest minds work day in and day out trying to be on the cutting edge. In order to be a useful and successful marketer, graduating marketing majors need to know where the field is headed. Our society is flooded with advertisements every place we look, thus needing companies to find new and unique ways to stay ahead of the competition. A few of these current trends are mobile marketing, green marketing, and social media marketing.

Mobile marketing is perhaps the latest focus of marketing dollars, and for good reason. These days anyone from twelve years old through people in their eighties and beyond own cell phones. The presence of cell phones alone is not news breaking, but rather...
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