Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
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Case 2: Nike: The Sweatshop Debate Nike is a prolific international company with humble origins that has come to be known as a premium provider of athletic apparel and other assorted items. The Nike “swoosh” is one of a host of logos/symbols that can be recognized the world over. However‚ the beginnings of Nike are far more pedestrian than their global organization today. Nike is a company that was founded in 1972 by former University of Oregon track star Phil Knight. Though it may have had
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Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering
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maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and
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different countries and to different people. At Nike‚ Diversity and Inclusion is what drives creativity and innovation. It takes every one of our over 30‚000 employees working at the top of their game for Nike to reach its highest potential. And we know that outstanding teams are composed of diverse people‚ backgrounds and skill sets. Nike’s ability to lead in innovation and creativity hinges on our ability to attract and retain the best global talent. Nike has appointed a Vice President of Global Diversity
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Nike Nike is a major publicly traded clothing‚ footwear‚ sportswear‚ and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first‚ however‚ with its many strengths‚ it finally became a symbol of sportswear. * Strengths * Tailored to the needs of every athlete: “get all geared up” option on website takes you through a series of questions to find the perfect gear for you. * Personal: Through NIKEiD athletes are able
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Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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Nike: A Powerhouse Case Analysis Introduction Nike is a US based company founded in 1964 by Phil Knight and Bill Bowerman. Originally it was named as “Blue Ribbon Shoe” company‚ but in 1972 the founders changed the name to “Nike”. Now “Nike” is world’s number 1 supplier of athletic footwear‚ sportswear‚ apparel‚ accessories and etc. Its slogan “Just does it” and “Swoosh” are one of the most recognizable slogans
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Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
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