1990’s Nike started facing criticism after several articles were released showing the poor labor conditions of its workers in sweatshops in places like China‚ Japan‚ and other Asian countries. As early as 1993 reports started being released about the poor working conditions. One such report was a CBS exposé by Roberta Baskin describing the working conditions of the Indonesian women working in the factories‚ explaining that they were making only $1.30 a day. During the report she criticized Nike and
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The History Of Nike Inc. Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first
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Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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NIKE INC. 1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1‚000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost‚ high-quality Japanese athletic shoes to American consumers.
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1. Write a brief synopsis of the Nike case. In the 1990’s‚ Nike‚ a well-known shoe company‚ came under intense fire for claims of labor issues stemming from wages to working conditions to child exploitation. Years of bad publicity plagued the company‚ including bouts with the media and even celebrities. Nike’s initial response was to deny and defend its company name. The activists continued to pursue to the point that Nike is forced to face its criticism head on. 2. What charges have Jeff
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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Nike Inc.‚ Cost of Capital Dr. Romer Finance 3613 By: Joseph White Michael Parker NorthPoint a mutual-fund-management firm is contemplating adding Nike Inc. stocks to its Large-Cap Fund. Kimi Ford a portfolio manager for NorthPoint has developed a discounted-cash-flow forecast to help make the decision. Kimi comes to the conclusion that Nike is overvalued at its current price of $42.09 with a 12 percent cost of capital that she estimated. To determine if her estimation is correct about
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