GLAXO ITALIA CASE 1. What are the relative advantages and disadvantages of co-marketing arrangements versus direct sales? Why is Glaxo considering co-marketing for its new Zinnat antibiotic? 2. Evaluate Glaxo Italia’s criteria for evaluating decisions about sales strategies (i.e.‚ payback and internal rate of return). What are the strengths and weaknesses of these criteria as opposed to net resent value? On which criteria would you base your recommendation? 3. Evaluate the forecast. Are all
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What micro environmental factors have affected Xerox’s performance since the late 1990s? Xerox has dominated the industry by inventing photocopying‚ but changes in the internal environment shook its fortune and market value. At the beginning of technological change‚ Xerox lacked a solid management level. Poor leadership makes poor marketing decisions. Restricted product options limited necessary opportunities for growth and staying atop competition. They were stuck on the copying and printing technology
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of biology. More recent perspective‚ however‚ is that human culture has reversed this particular causal direction and‚ culture can actually influence human evolution‚ which I personally think is where we ’re at now. Racism ranges from the abstract micro interactions that stem from socializing negatively and being misinformed to concrete‚ cultural objects. We need to strive for a functioning society and the only way there will be to work collectively. In conclusion‚ humans are naturally competitive
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Counseling Microskills: Disclosure‚ Proxemics‚ and Eye Contact Wendy Dearringer Walden University In counseling‚ the use of micro-skills such as disclosure‚ proxemics‚ and eye contact helps to strengthen the therapeutic relationship‚ which in turn generates a more positive counseling outcome. These skills are used as non-verbal cues of communication‚ and develop a positive rapport within the counseling session. Disclosure‚ often termed
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THE MICRO-ENTERPRISE BRIEF As a group we have been given the task of carefully selecting an informal micro-enterprise that operates in Cape Town. From this small business we need to ask a range of questions in order to investigate and identify the opportunities that are available to the business as well as where and how these opportunities could be improved. As a group the business we selected the flower stalls in Trafalgar Place on Adderley Street. This turned out to be a very interesting business
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Institute of Business Administration (IBA)‚ DU‚ Bangladesh. Executive Master of Business Administration December‚ 2012 Factors influencing Employee performance in the organization: An exploratory study of private organization in Bangladesh Prepared by: Md. Monirul Islam Roll:01 Hasan Background: For many years it has been said that capital is the bottleneck for a developing industry. Academicians and researchers do not think this is any longer
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Singapore Macro-environment PESTLE Analysis Political Singapore is relatively unique in terms of its political environment. There are very few opposition parties‚ and the main political group is the People’s Action Party (PAP) that governs Singapore since it achieved its independence in 1965. Singapore‚ under the leadership of the PAP‚ possesses a distinct political culture: authoritarian‚ pragmatic‚ rational and legalistic. Singapore’s power structure is highly centralised‚ regarded
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Cornell University ILR School DigitalCommons@ILR Articles and Chapters ILR Collection 10-1-2008 Economic Development Strategies and Macro- and Micro-level Human Resource Policies: The Case of India’s “Outsourcing” Industry Sarosh Kuruvilla Cornell University‚ sck4@cornell.edu Aruna Ranganathan Massachusetts Institute of Technology Follow this and additional works at: http://digitalcommons.ilr.cornell.edu/articles Part of the Human Resources Management Commons This Article is brought
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2011 By : - Rini Bhattacharya Rashi Dawar Nehal Mittal Abhishek Swami Gaurav Yadav Sagnik Ghoshal Micro Small & Medium Enterprise Index: - Definition: - (a) Enterprises engaged in the manufacture or production‚ processing or preservation of goods as specified below: i) A micro enterprise is an enterprise where investment in plant and machinery [original cost excluding land and building and the items specified by the Ministry of Small Scale Industries vide ii) A small enterprise
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What is the difference between micro and macroeconomics? Give an example of a microeconomic phenomenon and an example of a macroeconomic one. Micro and macroeconomics describe the same concept of economics at different levels hence they are intertwined ideas. Microeconomics is concerned with individuals in the economy like households‚ workers and business (Taylor & Greenlaw‚ 2016). It concentrates on how business establishes prices‚ how it is affected by taxes and it explains the concept of demand
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