"Macro and micro factors influencing marketing decisions" Essays and Research Papers

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    resources. Capital in economics can actually be used to produce goods and services. 3 Explain the difference between macroeconomics and microeconomics. Give example of the areas of concern to each branch of economics. Micro: individual unit. Eg household‚ market‚ industry Macro: economic behavior of aggregate (national level) Eg national output‚ unemployment rates‚ etc. page 6 4 Explain why it is important for an economic model to be an abstraction from the real world. TO UNDERSTAND THE

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    are resources also called factors of production? Why are they called inputs? Economic resources are natural‚ human‚ and manufactured resources that go into production of goods and services. Economists classify economic resources into four general categories land‚ labor‚ capital‚ and entrepreneurial ability. Resources are called factors of production because land‚ labor‚ capital‚ and entrepreneurial ability are combined to produce goods and services. Another name for factors of production is inputs

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    1. Macro environment External environment is the uncontrollable factors‚ forces‚ situations‚ and events outside the organization that affect its performance and strategies. As shown in below figure‚ the examples of macro environment of an organisation is include factors such as social cultural‚ political and legal‚ globalisation‚ economy‚ demographical and also technology. Detailed definition of macro environment factors mentioned and the description showed as below. Figure 1: Component of

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    go (Kerin‚ 2004). Once these questions are answered‚ Kerin suggests that secondary questions emerge on resource allocation‚ converting the plan into action‚ and revising the plans‚ if necessary‚ the basis of the Strategic Marketing Process. The Planning Phase Strategic marketing planning examines three areas: their own business‚ competitors and the current business environment. The Business Portfolio Analysis examines strengths and weaknesses of organizational market growth rate and relative market

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    PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in

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    References: [1] Ahmad F.U.A. & Ahmad R.A.B. Islamic Microfinance: the Evidence from Australia[J]. Journal of Humanics‚ 25(3): 217-235 [2] CBN (2005)‚ Central Bank of Nigeria Statistical Bulletin [3] CGAP‚ the Micro Banking Bulletin: Focus on Productivity‚ 2006 (6) [4] Cook‚ P. & Nixson‚ F. Finance and Small and Medium-Sized Enterprise Development‚ 2000 [5] Cressy‚ R. & Olofsson C. European SME Financing: An Overview[J]. Small Business Economics‚ 1997‚ (9): 87–96

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    Macro Business Environment: There are many different environments in marketing which will influence how successful a product will be. With a well rounded marketing plan‚ and taking into account the many different aspects of the environment any product can have a chance at success. The air blade fits extremely well into the macro business analysis. Aspects such as trends technology‚ economic‚ natural area‚ cultural will domestic will be discussed . Every area in the macro business environment is

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    Price War between Airasia and Malaysia Airlines The purpose of the analysis is to evaluate the supply and demand of two main air line operators in Malaysia‚ which is Airasia and Malaysia Airlines by determines the price and quantity and change in the market of Airasia and Malaysia Airlines. Airasia is a leading airline company in providing low cost airline services while Malaysia Airlines is more towards providing high quality airline services. In the past time‚ the demand of Malaysia Airlines is

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    Lecture 2: OS Structure CSC 469H1F Fall 2006 Angela Demke Brown Week 1 Overview • Motivation: Why talk about structure? • Kernel structures • • • • • Monolithic kernels Open systems Microkernels Kernel Extensions (Tuesday) Virtual Machines (Tuesday) CSC469 Week 1 Motivation • Let’s review what OS provides… • • • • Abstraction layers Protection boundaries Resource allocators Resource schedulers • It’s complicated! • Windows NT ~29 million lines of code (as of 2000) CSC469

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    Microfinance Council of the Philippines‚ Inc. Brief History The Microfinance Council of the Philippines‚ Inc. (MCPI) is a network of 41 institutions working towards the rapid development of the microfinance industry in the Philippines. The 41 institutions include 34 practitioners and 7 service providers. While membership among the practitioners is currently dominated by non-government organizations (NGOs)‚ the roster of practitioners also includes microfinance-oriented rural banks‚ one thrift

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