Hospitality Industry Level 5 Assessor: Pratika Teyssedou Student name: Anastassia Iljina Student ID: 20691 Table of contest Table of contest………………………………..........................................................1 Introduction………………………………...............................................................2 LO1 The current structure of the hospitality industry…………………………..2-6 1.1 The current scale‚ scope and diversity of the hospitality business…………………2
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in marketing? why or why not? Bullet Points: 1. Definition of micromarketing 2. Definition of macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems
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Name: Mouza Salem AL Khatri ID: H00224958 Section: BB2 Teacher: Karoline Gottschild (1367) words Part 1 Apple Inc is an American multinational corporation that designs and creates iPod and iTunes‚ Mac laptop and desktop computers‚ Its software includes the OS X and iOS operating system and the revolutionary iPhone and iPad. “Established in Cupertino‚ California on April 1‚ 1976 “for the first 30 years the company was called Apple Computer‚Inc but “dropped the word (Computer) on January
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Government policy makers use macroeconomic models in analyzing current economic situation and determining how to attain policy goals in regards with economic growth‚ full employment and price stability. One macroeconomic model is the Keynesian model‚ which is based from John Maynard Keynes theory. He believed that some depressions were so severe that consumers demand needed to artificially stimulate through government fiscal policies such as public works programs and tax cuts. The Keynesian theory
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Macro-environmental trends. This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets‚ your analysis should have a corresponding dimension): · Social‚ cultural‚ demographic and environmental forces; · Political‚ governmental and legal forces; · Technological forces; and · Economic forces. Macro-Environment Definition Major external and uncontrollable factors that
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McDonalds’s Environmental factors in Marketing xxxx University of Phoenix xxxxxx xxxx xxxxxxxxxx The most important part of a company’s marketing plan is its environmental plan. A business’s environmental plan can include such thing as ecological‚ political‚ technology ethical issues‚ social‚ and cultural issues. McDonald’s is known as a global company that is can face many of the previous mentioned environmental factors mentioned previously. McDonald’s is a company that has businesses
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Environmental Scanning Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction
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its environment.......................................................................3 2.1.Internal Control.........................................................................................................................3 2.2.External factors understanding.................................................................................................4 2.3.0.Objective and Strategies and Related Bussiness Risks.............................................................4 3.0.Types of
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Holiday Inn & Hospitality Industry The hospitality is all about customer satisfaction and the industry is built on leisure and meeting different needs‚ the industry is set up with different services from hotels‚ airlines and all other systems in the travel and tourism which all fall in the realm of the hospitality industry. The hospitality industry is not only about hotels or restaurant but there is about 12 other different parts in the industry: Events Pubs or Bars Tourist Services Gambling
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------------------------------------------------- Hospitality Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. Specifically‚ this includes the reception and entertainment of guests‚ visitors‚ or strangers‚ resorts‚ membership clubs‚ conventions‚ attractions‚ special events‚ and other services for travelers and tourists. The word hospitality derives from the Latin hospes‚ which is formed from hostis‚ which originally meant "to have power." In the West today hospitality is rarely a
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