Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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Micro and macro social theories Functionalism and symbolic interactionism are contrasting sociological theories. Like all theory‚ sociological theory cannot explain everything and therefore differing theories have different perspectives and ideas. As a result they only offer partial or specific points of view of society in general. There are a wide range of sociological theories‚ which can be categorised into two main groups: structural or macro and social action or Micro perspectives. (Langhoff
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Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
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The world is full of people who needs health care‚ unfortunately the health care has become an area of human life with a lot of inequality between people and social classes‚ many people around the world have fought for the equality in this ambit here we´re going to develop this topic. Health care is a necessity of human life‚ the term public and social health was created around the 16th century; there has always been a preference because of the cost of this service. Anyway in the last two centuries
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The Social Model of Health When discussing ‘models of health’‚ it is imperative that we understand the meaning of health‚ illness and disease as they vary between different groups within society : ‘Health’ is being able to function normally within usual everyday routine. ‘Disease’ is the subjective experience of loss of health‚ such as the reporting of symptoms. ‘Illness’ is an umbrella term used to refer to the experience of disease plus illness. The social model of health looks at how society
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MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS---------------------------------------------- INTERMEDIARIES----------------------------------------
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Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
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