Introduction For my strategic sports marketing project‚ I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley‚ Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations‚ as well as its primary sports marketing goals
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made‚ but between 60s and 80s the company’s masterpieces remained the Aviator and Wayfarer. Still nowadays when we think about the brand these are the two first models that come up in our minds. In 1999 the brand has been sold to the Italian Luxottica S.p.a for $640million. Today Ray-Ban is an icon for young and cool people‚ the line that connects old-school with the present; models never changed and you can still find the high-quality that characterized the company for years and years. Their
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TABLE OF CONTENTS Introduction 3 From Coco to Karl - A Legend lives on 3 The 6 P’s 8 Product 8 Price 10 Place 11 Promotion 12 People 13 Positioning 13 Benchmarking 16 SWOT-Analysis 19 Micro economical analysis 19 Macro economical analysis 22 Recommendations 24 Conclusion 25 INTRODUCTION Elegance‚ wealth‚ high class and originality; these are the first words which come to mind‚ when thinking of Chanel. We as a group decided to choose Chanel as our subject‚ because of several reasons and questions
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CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis
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CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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He also has a 100% share holding in ANTINEA which manufactures the women’s clothing for EMPORIO ARMANI and is a share holder in SIMINT‚ the Modena based manufacturer of his jeans and basics for Emporio Armani‚ INTAI which produces his ties and LUXOTTICA which produces his eyewear. Giorgio Armani is one of the most influential and famous designers in the world. His name is associated with 2 things: power suits and quality fabrics. Ever since the Greedy ’80s‚ Wall Street hot shots and Hollywood
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1.0 Introduction: Giorgio Armani Group 2.0 Company History 3.0 Armani Group products 4.0 The founders dilemma 5.0 Brand dilution due to over-stretch 6.0 Managing Brand Structure 7.0 Maintaining financial independence 8.0 Sustaining consistent brand personality 9.0 Strategic business plan of Giorgio Armani 10.0 Competitors 11. Conclusion 12.0 Appendixes 1.0 Introduction: Giorgio Armani Group The Giorgio Armani Group is one of the famous clothing retailer in the world-wide
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|Module Number: MO0358 | |Strategic Supply Chain Management | |(Individual Project) |
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The Nature and Importance of Marketing Channels Few producers sell their goods directly to the final users. Instead‚ most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether
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Channels of Distribution‚ Logistics‚ and Wholesaling The Importance of Distribution: Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers‚ agents‚ brokers‚ or retailers who help
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