Supply Chain
|Module Number: MO0358 |
|Strategic Supply Chain Management |
|(Individual Project) |
INTRODUCTION
1.1 Objective
“Supply chain management = Order to Cash.
As my group project is about Burberry supply chain management so I would like to further explain it here and show you how Burberry successes after apply supply management.
1.2 The Background of BURBERRY
BURBERRY is established in London, United Kingdom in 1865 by Thomas Burberry. The Business concept of Burberry is “Fashion & Luxury”. At the end of 2007, Burberry started supply chain management in their business and hope that can delivered luxury and lifestyle product to customers at more than 208 concessions within department stores and digital commerce, plus 44 outlets and 192 mainline stores over the world and Burberry employs more than 30,000 people to operate the business smoothly. Burberry offers fashion for women, men, and children, also sells their own-brand beauty, cosmetics and perfume. Burberry has own factory at London Castleford but just produce trench coat and some core items. And now Burberry buys its goods from around 100 independent supplies, mostly in Asia and Europe. Burberry corporate with suppliers to develop long-term, sustainable social and environmental standards in the factories for produces Burberry high quality products.
Burberry reaches the customers through two sales channels: stores and online. The store is the most important for Burberry as the customers can see the product, try it on
|Strategic Supply Chain Management |
|(Individual Project) |
INTRODUCTION
1.1 Objective
“Supply chain management = Order to Cash.
As my group project is about Burberry supply chain management so I would like to further explain it here and show you how Burberry successes after apply supply management.
1.2 The Background of BURBERRY
BURBERRY is established in London, United Kingdom in 1865 by Thomas Burberry. The Business concept of Burberry is “Fashion & Luxury”. At the end of 2007, Burberry started supply chain management in their business and hope that can delivered luxury and lifestyle product to customers at more than 208 concessions within department stores and digital commerce, plus 44 outlets and 192 mainline stores over the world and Burberry employs more than 30,000 people to operate the business smoothly. Burberry offers fashion for women, men, and children, also sells their own-brand beauty, cosmetics and perfume. Burberry has own factory at London Castleford but just produce trench coat and some core items. And now Burberry buys its goods from around 100 independent supplies, mostly in Asia and Europe. Burberry corporate with suppliers to develop long-term, sustainable social and environmental standards in the factories for produces Burberry high quality products.
Burberry reaches the customers through two sales channels: stores and online. The store is the most important for Burberry as the customers can see the product, try it on