Diet Plan for Bernard Brogan Appropriate for the Selected Activity When an athlete is in the middle of their peak season‚ they should focus on foods that enhance their performance and not damage it. Meaning that they have a balanced diet which gives the nutrients they need is crucially important for the athlete to reach their optimal performance and also aid recovery. There are different categories of sport that athletes fall into which help aid the planning of their diet plan. They are the following
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drinks are functional‚ non-alcoholic‚ often lightly carbonated beverages‚ designed to give the consumer a burst of energy by the addition of a number of energy enhancing ingredients‚ most notably caffeine. Popular brands of energy drinks such as Lucozade Energy and Red Bull deliver a dose of caffeine equivalent to a cup of coffee‚ while their more potent competitors Relentless and Monster – marketed to extreme sports fanatics – can contain twice that amount‚ around 160mg per can (Independent‚ 2011)
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Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company‚ Otsuka Pharmaceutical Co.‚ Ltd‚ is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting‚ non-carbonated sweet beverage and is advertised as an “ion supply drink”. It is designed to increase endurance‚ replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people‚ especially to the athletes
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External Influences: Competition Coca-Cola Coca-Cola has many major competitors; their major three are Lucozade‚ Red Bull and Pepsi. Along with these competitors‚ there are many other small competitors such as Tango and also little supermarket brands such as Tesco Cola and Safeway’s Cola All of Coca-Cola’s competitors affect Coca-Cola because they are trying to put the company out of profit. They are doing this by introducing new products day in and day put and by this they are pushing
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Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
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and attitudes towards energy drinks. We will able to apply this information to the STUDENTAL. To collect data on competitors‚ I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the bigger brands like‚ Lucozade‚ Red Bull‚ Boost and Power Ade. I will check for the price and product descriptions of the competing products. Through this‚ we will be able to understand the similarities and non-similarities of STUDENTAL and other products. Internet research will
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Fda Business Year 1 MK186 – Marketing 22nd August 2011 Table of Contents Introduction Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors
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boosting drinks. Increasing numbers of ‘Cash Rich – Time Poor’ individuals has resulted in functionality becoming a key factor‚ new flavours‚ sugar free variants and bottle changes have all been attempted by the leaders in the market. Red Bull and GSK (Lucozade) account for a large percentage of sales in the energy market
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MBA MARKETING CORE MODULE (FULL TIME) MBA MODULE HANDBOOK SEMESTER 1 (BST513) Marketing Module The Marketing Module aims to: Provide you with the foundation to enable you to understand‚ analyse and distinguish between alternative marketing decision choices. A research led approach to teaching will enable you to explore both the existing body of knowledge and research developments from the module lectures and other sources provided. The module is fast moving
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INNOCENT ASSIGNMENT Question 1 Political: * Trading Standards ensure “consumer safety and that fair trading and quality standards are maintained” (Brassington & Pettitt‚ 2006‚ p. 83). * Legislations enforced by Office of Fair Trading (OFT). * Pressure groups e.g. Advertising Standards Agency (ASA). Pepsi complained to ASA about Innocent. * Rulings – Department of Health ruled that smoothies can count as two of the RDA of fruit and vegetables. Economic: * UK economy
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