Red Bull
Introduction:
Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong, Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.
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How the company was positioned red bull for its chosen target market? Could it position the product in other ways?
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The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms’ marketing efforts ,it has concentrated on building relationship based on partnerships with sporting events and iconic athletes .The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.
The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio or pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.
'Red Bull gives you wings.’ This is Red Bull’s international slogan for its energy drink, a product which states not only to increase reaction speed and physical strength, but also to improve the concentration and alertness of consumers.
Red Bull is a popular drink amongst men in particular, with its largest consumers consisting of athletes, students, and night-clubbers in need of a late night lift. However, the brand is marketed to ‘opinion leaders
Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong, Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.
[pic] [pic]
[pic] [pic]
[pic] [pic]
How the company was positioned red bull for its chosen target market? Could it position the product in other ways?
[pic]
The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms’ marketing efforts ,it has concentrated on building relationship based on partnerships with sporting events and iconic athletes .The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.
The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio or pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.
'Red Bull gives you wings.’ This is Red Bull’s international slogan for its energy drink, a product which states not only to increase reaction speed and physical strength, but also to improve the concentration and alertness of consumers.
Red Bull is a popular drink amongst men in particular, with its largest consumers consisting of athletes, students, and night-clubbers in need of a late night lift. However, the brand is marketed to ‘opinion leaders