advantages that are not easily copied and‚ thus‚ can be maintained over a long period of time. The competition must not be able to do it right away or it is not sustainable. * Developing a sustainable‚ competitive advantage requires customer loyalty‚ a great location‚ unique merchandise‚ proper distribution channels‚ good vendor relations‚ a reputation for customer service‚ and multiple sources of advantage. * Competitive Advantage The strategic advantage one business entity has over
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the customer data responsibly? The Dark Side of Customer Analytics Four commentators offer expert advice. by Thomas H. Davenport and Jeanne G. Harris • Reprint R0705A An insurance company finds some intriguing patterns in the loyalty card data it bought from a grocery chain—the correlation between condom sales and HIV-related claims‚ for instance. How can both companies leverage the data responsibly? HBR CASE STUDY The Dark Side of Customer Analytics COPYRIGHT © 2007
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Frequent Shopper Program to offer valuable customers rewards through a points system to increase sales revenues and bring in more customers. Just like several other companies‚ Kudler Fine Foods has decided to use this program to offer loyal customers benefits and VIP services. Kudler Fine Foods has partnered with companies that can offer higher end items for redeemable gifts such as airline tickets with first class upgrades and specialty foods. The objective to having a frequent shopper program is to track
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Management Chosen Retailing companies to be evaluated: Tesco and Wal-Mart Introduction Why e decided to choose Wal-Mart and Tesco? Market leaders in their respective home markets‚ Diversified range of products‚ Intense international expansion. Wal-Mart: The Statistics at present: Type of Company: Public Employees: 2‚100‚000 Employee growth: 10.5% First store opened in 1962 by Samuel Walton and his brother J.L. (Bud) Walton in Roger‚ Arkansas. With more than 7‚250 stores‚ including Wal-Mart
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Beyond can increase its overall quality of customer service by: • Developing and implementing customer service training programs • Increasing its employee empowerment • Training employees to do multiple tasks to reduce checkout lines • Employing mystery shoppers to monitor customer service levels • Rewarding excellence in customer service • Offering service recovery programs • Hiring employees who enjoy customer contact 4. Explain the concept of value from the perspective of a Bed Bath
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offering a new program (the Tastemakers programme) which has been medalled by Corporate Events‚ a magazine dedicated to customer programs. Additionally‚ in an effort to make the customers “feel a more personal connection with the brand”‚ Glenmeadie developed its website - offering new interactive capabilities – invested in software for label and card printing (which is handed out at the previously mentioned marketing events)‚ set a local customer information phone service and created a loyalty card program
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challenges. This study investigates sales promotion activities of six apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on consumer behaviour. Lifestyle‚ for instance‚ has a loyalty programme called `The Inner Circle ’‚ while Pantaloons offers a `Green Card ’ Rewards programmes‚ Westside has `Club West ’ to woo the customers. Managerial challenges are posed in planning and implementing such activities. The paper concludes
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aim of relationship marketing is to create customer loyalty by meeting the needs of a customer on an individual basis‚ therefore creating reasons for customers to keep coming back. CASE EXAMPLE Loyalty programs such as the Woolworths Everyday Rewards and Coles Fly Buys Loyalty reward program scheme help maintain a customer relationship. This highly successful marketing strategy was introduced during the early 1990s by the Coles Fly Buys program and was followed in 2007 by the Woolworths Everyday
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Spin Palace Casino is considered to be a veteran in the arena of online casinos. It was founded in 2001 in connections with The Palace Group and has since been a popular online entertainment gaming site for many individuals. This casino provides crisp and high definition graphics powered by Microgaming. Microgaming also enhances the gaming experience of players by providing a stable platform to play their favorite games. Gamers from around the world including the UK‚ Australia‚ and Sweden are
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Case Analysis: Sephora Direct: Investing in Social Media‚ Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969‚ Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
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