definition of friendship is a state of being friends; friendly relation‚ or attachment‚ to a person‚ or between persons; affection arising from mutual esteem and good will; friendliness; amity; good will. That all sounds nice‚ but it doesn’t cover the fact that a true friendship is a relationship that can survive the test of time and remain unconditional. Friendship for most people is a combination of affection‚ loyalty‚ love‚ respect‚ and trust. The general traits of a friendship include similar
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What Makes a Good Friend? Friendships are vital to a person’s life. Although‚ people have quality requirements that they look for in the “perfect” friend. There really isn’t the one “perfect” friend out there that everyone is looking for. They come in all shapes and sizes and each and everyone of them have a different personality with their own faults and imperfections. They are people we associate to having a good time with and‚ or being sad with. But what makes a true good friend? Qualities that
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I Am Not Responsible For My Friend’s Well-Being I believe that‚ in most ways‚ we are fully responsible for our own happiness and well-being. I believe that happiness comes with the knowledge that our mood is completely and utterly in our own hands. You aren’t responsible for anyone else’s happiness‚ just as much as they aren’t responsible for yours. Accepting that you are responsible for your own happiness and understanding that your happiness is in your hands alone will make both you and your
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Flavour of friendship The taste of friendship is like a yummy cookie with its different colours and smells. It is difficult to describe how a friendship grows‚ for it often develops from seemingly contradictory roots: mutual needs‚ overlapping dependencies‚ and intense share of experience. But not only in that‚ there are various ingredients that will add to bake a complete‚ delicious and nutritious friendship. These ingredients and flavour stands for a different experiences‚ happy moments‚ worst
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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said‚ a great American philosopher and writer. (1803 – 1882) Many say that the only way to be a friend is to be one. Loyalty and trustworthiness are essential qualities that you and you friend must hold. In order to build trust‚ a friend must be a true‚ loyal person at all times. For that reason‚ trust and loyalty are two major characteristics one must contain in a true friendship. Equally‚ one must look for the same qualities in another person like honesty and devotion. Therefore‚ honesty can
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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