Brand Loyalty
Javalgi, R. G. & Moberg, C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing, 11(3), pp. 165-179.
Jacoby, J. & Kryner, D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, February, pp. 1-9.
Oliver, R. L. (1999) Whence consumer loyalty. Journal of Marketing, 63(special issue), pp. 33-44.
Wernerfelt, B. (1991) Brand loyalty and market equilibrium. Marketing Science, 10(3), pp. 229-245.
Javalgi, R. G. & Moberg, C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing, 11(3), pp. 165-179.
Shoemaker, S. & Lewis, R. (1999) Customer loyalty: the future of hospitality marketing.Hospitality management, 18, pp. 349.
Edvardsson, B., Johnson, M. D., Gustafasson, A. & Strandvik, T. (2000) The effects of satisfaction and loyalty on profits and growth: products versus services. Total Quality Management, 11(7), pp. S917-S927.
Yu, Y.-T. & Dean, A. (2001) The contribution of emotional satisfaction to consumer loyalty. International Journal of Service Industry Management, 12(3/4), pp. 234.
Reichheld, K. (2002) Letters to the editor. Harvard Business Review.
Bandyopadhyay, S. & Martell, M. (2007) Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14, pp. 35-44.
Curasi, C. F. & Kennedy, K. N. (2002) From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses. Journal of Services Marketing,16(4), pp. 322-341.
Palmer, A., McMahon-Beattie, U. & Beggs, R. (2000) A structural analysis of hotel sector loyalty programmes. International Journal of Contemporary Hospitality Management, 12(1), pp. 54-60.
Bowen, J. T. & Chen, S.-L. (2001) The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5),
Jacoby, J. & Kryner, D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, February, pp. 1-9.
Oliver, R. L. (1999) Whence consumer loyalty. Journal of Marketing, 63(special issue), pp. 33-44.
Wernerfelt, B. (1991) Brand loyalty and market equilibrium. Marketing Science, 10(3), pp. 229-245.
Javalgi, R. G. & Moberg, C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing, 11(3), pp. 165-179.
Shoemaker, S. & Lewis, R. (1999) Customer loyalty: the future of hospitality marketing.Hospitality management, 18, pp. 349.
Edvardsson, B., Johnson, M. D., Gustafasson, A. & Strandvik, T. (2000) The effects of satisfaction and loyalty on profits and growth: products versus services. Total Quality Management, 11(7), pp. S917-S927.
Yu, Y.-T. & Dean, A. (2001) The contribution of emotional satisfaction to consumer loyalty. International Journal of Service Industry Management, 12(3/4), pp. 234.
Reichheld, K. (2002) Letters to the editor. Harvard Business Review.
Bandyopadhyay, S. & Martell, M. (2007) Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14, pp. 35-44.
Curasi, C. F. & Kennedy, K. N. (2002) From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses. Journal of Services Marketing,16(4), pp. 322-341.
Palmer, A., McMahon-Beattie, U. & Beggs, R. (2000) A structural analysis of hotel sector loyalty programmes. International Journal of Contemporary Hospitality Management, 12(1), pp. 54-60.
Bowen, J. T. & Chen, S.-L. (2001) The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5),