(JUNE – AUGUST 2012) For details please visit our website : www.gyanm.in NATIONAL NEWS AUGUST 2012 Coalgate scam disrupts parliament 67% India defecates in open India donates rice to Yemen Prime Minister Dr Manmohan Singh visited Mexico and Brazil to participate in the G-20 Summit at Los Cabos and to attend the Rio + 20 conference on Sustainable Development at Rio de Janeiro‚ respectively. NEWS FROM STATES AUGUST 2012 Delhi Government has launched a scheme to end
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TABLE OF CONTENTS The Role of Marketing Communications ............................................................................. 2 Developing Orientation of Marketing Communication ...................................................... 3 The 4 Cs Framework of Marketing Communication ......................................................... 4 Linear Model of Communication ......................................................................................... 5 Al Ikhsan Marketing Communication
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sky. (London: F. Cass‚ 2003)‚ 1. James Riordan and Dong
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provide a detailed insight on the events industry‚ as well as the ever-changing trends and components. It will also entail the history and characteristics of the largest global events‚ with special reference to the PESTEC factors of the 2008 Beijing Olympics. This report was written for Katrina Pugh Events industry Lecturer. This report investigates the events industry and the findings will be presented in a report format. This report is part of my HND Events Management Course. 1- Definition of events-
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Success: 2012 Olympic Bronze Medal in the 10m platform ACHIEVEMENT * Bronze medal at the 2012 London Olympics 10 m platform event * Bronze medal at the World Championships Rome 2009 10m Synchro Platform event * Silver medal at the 2011 World Series Moscow 10 m platform event * Silver medal at the World Series Beijing 2011 10 m synchro platform event * Silver medal at the 2010 Singapore Youth Olympics 10 m platform event * Silver medal at the 2010 Singapore Youth Olympics 3 m
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Not many people have heard of Eric Lamaze‚ a horse rider par excellence. Horse riding isn’t a very popular sport in India‚ but it is an Olympic event. Lamaze is an Olympic Gold Medalist‚ and has won several other competitions including the Equestrian Grand Prix. Early Years Born on April 17th 1968‚ Lamaze was raised by his grandmother in the coastal city of Montreal‚ Quebec‚ Canada. By the time he was fifteen‚ Lamaze had dropped out of school and joined the horse industry under the reputed trainers
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Adidas’ Basketball market group. Everyone in the Basketball world knows Derrick and Adidas takes advantage of this by placing having Derrick wear everything Adidas. Another giant way Adidas is able to globalize is the London 2012 Olympics. Millions and millions of people watch the Olympics and with that many people watching the athletes perform‚ a casual hint of their product is everywhere but far. Adidas has made its mark on the Global scale‚ but at a cost. Due to the increase of demand from Adidas
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holding 2012 London Olympic Games as the sponsorship. This sponsorship is important because London is the main market for Adidas‚ to become the Official Sportswear Partner of the London Games and the exclusive licenses of all branded and event brand clothing‚ that will helps Adidas a lot. After Adidas do the sponsorship and get the branding‚ Adidas set four benefits they want to achieve‚ that will be all the benefit: To ensure a clear association as Sportswear Partner of London 2012‚ Team GB
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company also expects to make big gains from the London 2012 Olympics for its footwear division (MSN money 2012) Figure 1: Nike Apparel Market Share Figure 2: Nike Footwear Market Share However even though Nike is expected to attain big gains from the London 2012 Olympics‚ its competitors are not sitting still and letting Nike take any such gains. Adidas‚ which is one of main rivals of Nike‚ has invested more than £100million in the Olympics to not only boost its profile‚ but also close
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we will no longer have Olympic standard athletes coming through. “Sport has a huge part to play in enriching the lives of people of all generations across the fields of health‚ education and social exclusion. However‚ if sport is to play this role‚ its grassroots need to be strong. Furthermore a strong and active grassroots scene means a bigger pool of talent available for elite programmes”. (Grass Roots Sport‚ 2010). Grass Roots development doesn‟t just give potential Olympic standard children to
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