0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a most popular technique use in the Guerilla marketing. There are number of techniques are used in stealth marketing in which one technique‚ celebrity marketing is in practice mostly by the market
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PP: 1 - 6 Available online at http://www.ijpfs.com/ Review article A Review of the Literature of Dalbergia melanoxylon Dr. Washa B. Washa Lecturer‚ Life sciences Department Mkwawa University College of Education‚ P.O. Box. Private Bag Iringa Tanzania E-mail: wbugalama@yahoo.com 0752 356 709 __________________________________________________________________________________________ Abstract Last review of the literature of D. melanoxylon (African Blackwood) or Mpingo was done
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Postpartum depression impacts the lives of 10-15% of postpartum women and typically occurs within one month of giving birth‚ despite the identification of some clear risk factors1‚2. Furthermore‚ having a baby is often viewed as a joyous event and there is a negative stigma associated with depression that occurs following the birth. Research has indicated that there are risk factors that can strongly predict postpartum depression‚ such as socioeconomic status‚ relationship status‚ and mental health
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Writing A Literature Review and Using a Synthesis Matrix My professor says I have to write a literature review‚ what do I do? Well‚ to begin‚ you have to know that when writing a literature review‚ the goal of the researcher is to determine the current state of knowledge about a particular topic by asking‚ “What do we know or not know about this issue?” In conducting this type of research‚ it is imperative to examine several different sources to determine where the knowledge overlaps and where it
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on year. This is leading to low sensitivity with price increases. ALmost a decade back people use to downtrade from expensive brands to value for money ones. But now the trend is changing. Consumer are not switching to cheaper substitutes. Rather companies have come with lower quantity SKUs and make consumers switch from higher to lower SKUs and not from premium to popular brands (like Dove to Lux International). Just to give you an example‚ Henkel instead of increasing the price of their Henkwl
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monetary phenomenon also impact the overall growth there fore this paper will also determine whether‚ and how‚ GDP in Pakistan would respond to a change in money supply (M2)‚ the inflation rate and interest rate & import and export in economy. REVIEW OF LITERATURE Matthew McCartney (September 2011) “Pakistan‚ Growth‚ Dependency‚ and Crisis” In this paper there is an ongoing debate about the impact of trade‚ foreign direct investment (FDI)‚ and financial liberalization on economic growth. Its proponents
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HEAT AND DEHYDRATION LITERATURE REVIEWS 1 Literature Review #1 By Josh Schreck A Review of “Exerciseinduced dehydration with and without environmental heat stress results in increased oxidative stress” Summary: This experiment and its results are very important for understanding the effect of heat on dehydration and their relationship. Many 90minute cycling trials were performed‚ with different combinations of temperature and hydration status. While all trials presented cellular stress
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Literature Review this chapter will give an insight into the meaning microcontroller based dot matrix advert display system‚ ways by which it could be achieved‚ here some discrete components such as resistors‚ capacitors and transistors with integrated circuits (IC) were used to make this work and it’s wiring easier to understand. By the end of this chapter‚ one would stand a better chance of having an understanding of what microcontroller based dot matrix advert display system is all about‚ taking
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Literature Review Introduction This literature review aims to analyses three book chapters consists of Leadership and Change‚ Hard Systems models of Change and Soft System models for Change‚ and relates them into Kasket’s triangle. Chapter 6 The chapter of Leadership and Change focuses on the relationship of the leader’s role which leads to organizational change. Regarding to the book chapter‚ Kotter’s comparing management and leadership‚ and grouped their differences into four elements
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A GOOD LITERATURE REVIEW? You should use the literature to explain your research - after all‚ you are not writing a literature review just to show what other researchers have done. You aim should be to: ➢ Show why your research needs to be carried out‚ ➢ How you came to choose certain methodologies or theories to work with‚ ➢ How your work adds to the research already carried out‚ etc. What is the purpose of a Literature Review? The purpose of a literature review is to convey
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