41109 MBA (IB) - Marketing for the partial fulfilment of MBA-IB (2007-09) SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS PUNE Executive Summary The first of the 3 part dissertation series on “Growth Strategies of LG Electronics India” presents a picture of the consumer durables industry in India. The consumer Durables industry consists of durable goods and appliances for domestic use such as televisions‚ refrigerators‚ air conditioners and washing machines. The consumer durables industry can be
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The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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Objectives 11 3.0 Industry Profile 12 a. Major Companies 15 b. Growth chart 17 c. SWOT 20 4.0 Company Profile 21 a. Historical analysis 25 b. Market share 28 c. Organizational structure 30 5.0 Literature Review 31 6.0 Reflections on what has been learned 39 7.0 Recommendations 51 8.0 Case Study 55 9.0 Annexure 61 a. Forms 10.0
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LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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References: 1. Blackwell‚ R. J.‚ Miniard‚ P. W.‚ & Engel‚ J. F. (2006). Consumer behavior (10th Ed.) Cincinnati‚ Orlando: Harcourt College Publishers. South Western-Thomson Learning. 2. Karjaluoto‚ H.‚ Karvonen‚ J.‚ Kesti‚ M.‚ Koivumaki‚ T.‚ Manninen‚ M.‚ Pakola‚ J.‚ Ristola‚ A.‚ & Salo‚ J. (2005). Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland. Journal of Euromarketing‚ 14(3)‚ 59–82. 3. Liu‚ CM (2002). The effects
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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University Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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