Literature Review On Television Ads 1. Television and Children 2. Television Commercials and Children 3. Television Commercials and Gender Roles a. Content Analyses - Adults & Children b. Impact 4. Television Commercials‚ Masculinity and Boys a. Content Analyses b. Impact ________________________________________ 1. Television and Children In this section I will be reviewing the literature on children and television. It has been demonstrated that the average American viewer is
Premium Television Mass media Television program
die plug on stress. Harvard Business Review‚ 81‚ 102-107. Cunningham‚ J.B. (1997). The stress management sourcebook. Los Angeles: Lowell House. Dalai Lama‚ H.H. (2001). An open heart: Practicing compassion in everyday life. New York: Time Warner Trade. Greenberg‚ J.‚ & Baron‚ R.(2003). Behaviour in organisations understanding and managing the human side of work. New Jersey: Pearson Education. Hayman‚ S. (2003). Managing emotional fallout. Harvard Business Review‚ 80‚ 55-57. Matteson‚ M.T. & Ivancevich
Premium Stress Anxiety
the hospitals such as interdisciplinary rounds and medical rounds‚ but these are done perhaps daily or a few times a week. It is the focus of this paper to address three relevant headings related to nursing hourly rounding through research literature and review. With hourly rounding‚ nurses can independently initiate and perform tasks. Additionally‚ nurses can utilize the nursing process and apply it as frequently as every hour. For example‚ after medicating (implementation) the patient with
Premium Nursing Patient Health care
3.1. Research Objective: To review literature on Social entrepreneurship The aim in this section is to review and discuss the concept of social entrepreneurship (SE). First‚ some of the historical antecedents of SE such as communities‚ cooperatives and philanthropists will be introduced. Then‚ definitions of SE extant literature will be presented. Two significant streams in the definition of SE are derived‚ one is social innovation (SI) and the other one is social enterprise organisation (SEO).
Premium Sociology Entrepreneurship Entrepreneur
Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
Premium Communication University Personal development
The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators
Premium Marketing Advertising Marketing research
newer‚ better ways to improve daily. Not to mention the innovative technology by being cost efficient‚ fast‚ and easy for consumers. The characteristics have also taken a different path which has its advantages. During the Great Recession the retail industry took a major beating (Christopher‚ 2011). Unfortunately‚
Premium Marketing Management Sales
PART A CHANGE is unavoidable in order to remain competitive in today’s fast-paced market environment. Management guru‚ Tom Peters puts it that ‘change or die’ has been the bottom line for countless firms (Jick & Peiperl‚ 2011). Change can be large or small‚ evolutionary or revolutionary‚ sought after or resisted (Hayes‚ 2010) and is a general feature of organisational life‚ both at an operational and strategic level (Todnem‚ 2005). Burnes (1992) expressed that ‘change management is not a distinct
Premium Change management Management Leadership
Literature Review Outline Motivation of employees and creating harmony in the workplace Three issues that considerably add to higher levels of employee motivation and performance‚ Nemerov (1993) Supervisors should enhance the motivational climate in the workplace‚ Atwood (2004) Employees Motivation and Theories and their Implication for Employee Retention within Organizations‚ Ramlall (2004) Management style of managers in Sierra Leone is based on autocratic-democratic approach Employee can
Premium Motivation Employment Management
Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)
Premium Social media