American families and the celebration of Christ’s birth to a prideful‚ competitive marketing strategy to increase economic growth for manufacturers. Christmas is about giving‚ not getting‚ and it is important to remember that. Through this literature review‚ I will discuss the history of Christmas in America and focus on its origin‚ traditions‚ and marketing aspects and how it has progressed throughout the years. I have selected five articles from various areas using the library database. Each article
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LITERATURE REVIEW- COMPARATIVE ICICI & SBI 1. This article depicts a comparative study on the personal banking services of ICICI Bank and SBI. The advantage of one scheme over another is studied and reasons for why one should choose a particular scheme is also given. Various schemes offered by both the banks were studied and data was gathered which also highlighted the risk areas of all the schemes are carefully looked at. Source: http://www.scribd.com/doc/28674754/sbi-icici 2. This article
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LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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PROGRAMME: MASTER OF SCIENCE IN STRATEGIC MANAGEMENT COURSE: RESEARCH METHODS LEVEL: 1.1 LECTURER: DR MAMIMINE ASSIGNMENT 1 Conduct a five page Literature Review on the following topic “Sales promotion and Organisational Effectiveness in the beverage industry in Zimbabwe” Objectives of the research study To see how much the promotional activities are successful in popularising the Coca Cola and
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Writing a Literature Review A literature review… • Provides an overview and a critical evaluation of a body of literature relating to a research topic or a research problem. • Analyzes a body of literature in order to classify it by themes or categories‚ rather than simply discussing individual works one after another. • Presents the research and ideas of the field rather than each individual work or author by itself. A literature review often forms part of a larger research
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Chapter 5 Literature Reviews 5.1 Introduction Cathay Pacific is a successful airlines in the airlines industry‚ it also is a Hong Kong based airlines. Cathay Pacific is now growing as the most famous airlines in Hong Kong and put itself onto the international platform. Cathay Pacific currently ranks as the world’s 8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue
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LITERATURE REVIEW In intention to discover the relationship between efficient working capital management and firm’s profitability(Shin & Soenen‚ 1998) used net-trade cycle (NTC) as a measure of working capital management. NTC is basically equal to the CCC whereby all three components are expressed as a percentage of sales. The reason by using NTC because it can be an easy device to estimate for additional financing needs with regard to working capital expressed as a function of the projected sales
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Literature Review: Effects of 9/11 on Pakistan’s Textile Industry Submitted to: Mr.Amir Baig Submitted By: Waleed Nasir BS-ECO 2k9 Pak-US relations have remained unpredictable ever since the 9/11 attacks. The literature review the effects of September 11 attacks on Pakistan’s textile trade entails analysis of reports‚ articles and online magazines. The secondary research gave an insight on how applicable and imminent the research hypothesis is and in what aspects the terrorist attacks
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1. What are the most rigourous sources for a literature review? a. The most rigorous source for a literature review are‚ scientific journals because they are the best place to find primary source articles about experiments‚ including medical studies. Every rigorous scientific journal is peer reviewed. b. A rigorous literature review‚ is often related to a systematic‚ standard literature review – also known as a systematic literature review. c. In Qualitative Research i. Scientific rigor is
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LITERATURE REVIEW (Bank Efficiency amid Foreign Entry: Evidence from the Central American Region Prepared by Torsten Wezel) A wave of foreign bank entry hit the Central American region comprising of 5 countries the Dominican Republic and state of Panama. This region was an attraction for the foreign banks especially from the United States‚ United Kingdom and Columbia and these foreign banks acquired the major financial institutions with large deposit base and customers as to capture a large
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