WRITING A LITERATURE REVIEW Outline: 1. 2. 3. 4. 5. 6. Research process Definition of LR Objectives of LR Steps in writing LR Guideline for planning LR Checklist for LR 1 I .RESEARCH PROCESS A research process – to recap... How you get the topic/topics of your thesis? 2 THE BASIC RESEARCH PROCESS DecisionDecision-Making Process Phase I – Formulation: • Confirm Need • Define the Problem • Review Literature & Examine Theory • Develop Questions & Objectives • Specify Hypotheses
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Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying
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REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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the provision of information to consumers about their offerings as a means of persuasion and to affect their buying behavior (Shimp & Andrews‚ 2013). As society continues to develop into the digital age‚ many studies have highlighted the effectiveness of social media as a marketing communications tool. Social media‚ although relatively new‚ is one of the many tools in which marketers can engage with consumers by leveraging on social networking sites where consumers are increasingly present (Luigi
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Network Pricing - A Review of the Literature Mcandrews‚ James J. Federal Reserve Bank of New York‚ Citation Information: Review of Network Economics. Volume 2‚ Issue 2‚ Pages –‚ ISSN (Online) 1446-9022‚ DOI: 10.2202/1446-9022.1023‚ June 2003 Publication History: Published Online: 2003-06-01 Automated teller machines (ATMs) have altered the relationship between banks and their depositors‚ as well as the competitive relationships among banks. In this paper‚ I survey the literature to describe the ways
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Abstract The primary role of literature review in a quantitative research study to gain information on the subject of your research question and identify unbiased and valid studies connected with your research question. For instance‚ my quantitative research question is “all other factors being equal‚ do high school students reading popular fiction achieve better Language Arts test scores than high school students reading curriculum-required fiction?” My hypothesis is that high school students
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TV-Based advertising and impact to the dimension of brand equity: Towards effective marketing communication. Rajh.E. Effects of marketing mix elements on brand equity. Ayanwale.A.B‚ Alimi.T‚ Ayanbimipe.M.A. (2005) The Influence of Advertising on Consumer Brand Preference‚ Department of agriculture economics‚ Obafemi Awolowo University‚ Ile-Ife‚ Osun state‚ Nigeria. Sriram.S‚ Kalwani.M.U. Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable. Tiwari
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Literature Review Product Counterfeiting: Motivations of Consumers When Purchasing Non Deceptive Counterfeit Goods Nowadays‚ luxury brands have become even more prevalent especially in developing countries where economies are starting to emerge. “Traditionally‚ luxury goods or status goods are defined as goods for which the mere use or display of a particular branded product brings prestige on the owner‚ apart from any functional utility”.
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Journal of Studies on Manufacturing (Vol.1-2010/Iss.1) Jain et al. / Supply Chain Management: Literature Review and Some Issues / pp. 11-25 Supply Chain Management: Literature Review and Some Issues Jinesh Jain*‚ G. S. Dangayach*‚ G. Agarwal*‚ Soumya Banerjee** *Department of Mechanical Engineering‚ Malaviya National Institute Technology‚ Jaipur(India) Email: jineshjain1234@rediffmail.com‚ dangayach@ gmail.com‚ agarwal.drg@gmail.com **Department of Computer Science & Engineering‚ Birla
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Review of Literature Sarah Shipley Review of Literature Health promotion is defined by the World Health organization as the process of enabling people to increase control over‚ and to improve‚ their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions. Health promotion is a whole body and mind approach instead of looking at one specific problem or fix. Health
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