• Green Branding Effects on Attitude
    Introduction There have been a lot of literature reviews over the years on consumersbehaviors towards green products as well as green marketing resulting from consumers’ concern on environmental protection. Using Hallin (1995) and McCarty and Shrum (2001), Lorache, Bergeron, and Barbaro...
    Premium 647 Words 3 Pages
  • Gender Identity in Consumer Behaviour
    Palan / Gender Identity in Consumer Behavior Research Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda Kay M. Palan Iowa State University Kay M. Palan is associate professor of Marketing, Iowa State University, 300 Carver, Ames, Iowa 50011, (515) 294-9526, e...
    Premium 10102 Words 41 Pages
  • Buying Process
    reviews have contributed to our general understanding of the relationship of mood to consumer behavior. However, neither approach is organized in a way that suggests the full range of potential effects of mood on consumers' reactions in the marketplace. Therefore, we suggest that the literature be...
    Premium 2184 Words 9 Pages
  • Consumer Behavior Research Proposal
    understanding of which would be suitable for your research. VIII. Bibliography Note: Make sure you use scholarly journals for your literature review. Examples of journals you might wish to use include: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Behavior. Your final paper should be around 20 pages....
    Premium 486 Words 2 Pages
  • Research Proposal
    decision. Literature review: The analysis of existing literature in consumer behavior, cultural studies, economics, marketing, psychology, sociology and fast food is essential to bring the reader up to date with the current state of research and knowledge in these fields. In this chapter...
    Premium 813 Words 4 Pages
  • Using Social Media Data for Marketing Research
    this literature review that in social media advertising, the content of the message and the author’s credibility are key in the social media Internet world in order to persuade consumer preferences. Supplementary Analysis of Colliander’s Article (Colliander) Summary This student is to write...
    Premium 7297 Words 30 Pages
  • Research Methodology
    consumer. The study implies and offers valuable insights for strategic management as to recruitment, selection, and ongoing support provided by franchisors. Literature review VI A research by (Scott Weaven , Lorelle Frazer, and Jeff Gidding) studies the New perspectives on the causes of...
    Premium 2581 Words 11 Pages
  • Mktg
    What Factors Influence The Consumer S Buying Behavior Marketing Essay Introduction A consumer buys goods or services for his or her personal use. ( Armstrong & Kotler ) What factors influences the consumers buying behavior? This literature review on consumers buying behavior , many scholars...
    Premium 2609 Words 11 Pages
  • Research Report
    significant impact on purchase intention of customers, as given in literature review J.P. Bouchaud said that a potential powerful way to assist consumers in making dynamic decision is to disclose price information to them before they shop. Quality is taken as another variable which has significant...
    Premium 3979 Words 16 Pages
  • Marketing
    the analysis of mobile consumer's behavior. The aim of this chapter to offer a review of the literature concerning Telecommunication sector and consumer behavior, to provide foundation for testing a theoretical framework developed from existing marketing and consumer behavior knowledge. The...
    Premium 3258 Words 14 Pages
  • Consumer Purchase Behaviour of Laptop
    adapt themselves towards the changing trends in the market and what a marketer should do in order to improve the strategies, adapt to the new changes. The study is narrowed down to the consumer behavior pattern for laptops purchasing. LITERATURE REVIEW:- Consumer behavior study is of immense...
    Premium 3301 Words 14 Pages
  • A Literature Review of Online Trust in Business to Consumer E-Commerce Transations
    A LITERATURE REVIEW OF ONLINE TRUST IN BUSINESS TO CONSUMER E-COMMERCE TRANSATIONS, 2001-2006 By: Shan-Yan Huang, Ci-Rong Li & Chen-Ju Lin, National Dong Hwa University – put thid in your bibliography (and the others as well) Huang, Li., et.al (2006) stated that customer trust can reduce...
    Premium 364 Words 2 Pages
  • Consumer Behavior Towards Credit Card Usage
    consumer socialization issues as they relate to credit cards (see outer ring of Figure 1). Article Identification A large-scale integrative literature review was conducted to identify the empirical scale research concerning consumer behavior and credit cards The following electronic databases cards...
    Premium 10460 Words 42 Pages
  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    endorsement on a customer’s buying behavior” and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core of consumer buying behavior theory in relation with the marketing principles. In particular, the...
    Premium 2559 Words 11 Pages
  • Solar Energy in Singapore
    sources of energy. Consumer Behavior & Adoption of Renewable Energy Methodology Literature Review The primary objective of the literature review is to gain a better understanding of the causes and consequences of various factors affecting the development and growth of renewable sources of...
    Premium 5351 Words 22 Pages
  • Online Buying Behavior
    based on the literature review and expert judgments. In addition, these key dimensions are discussed in the context of the established traditional channel literature; and the relationships between the traditional channel behavior and online shopping behavior are discussed. This research would help...
    Premium 6663 Words 27 Pages
  • Celebrity Endorsement gone bad - A Conceptual Framework on the Impact of Negative Celebrity Endorsement on Consumer Behavior
    the consumer buying behavior. In the following there will be a literature review on celebrity endorsement, defining its territory and explain the effects on celebrity endorsement. Going on there will be a chapter about celebrity images and their influence on the consumers. After that the paper aims...
    Premium 3909 Words 16 Pages
  • A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
    , previous research. The objectives of this literature review can be summarized as follows: • Contribute to the emerging literature on prestige consumption in examining and defining the key perceived values which form the concept of prestige. • Interpret and expand existing consumer behavior models...
    Premium 9358 Words 38 Pages
  • How Technology Affects Consumer Behaviour?
    globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a...
    Premium 14750 Words 59 Pages
  • Marketing
    -concept in consumer behavior had reached the decline stage of its life cycle. Few examples of the early research treatments may be found in the literature following Sirgy's (1982a) review. Rather, recent works have focused on "self" in a more implicit and less managerially- oriented way. New...
    Premium 4387 Words 18 Pages