The Marketing Review, 2002, 2, 319-355
Pachauri Moneesha Pachauri1
Nottingham University Business School
Consumer Behaviour: a Literature Review
In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution
Marketing Literature Review
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each i
“Consumer Behavior & Shopper Marketing
In FMCG Post Financial Crisis”
Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of
Masters in Business Administration (Marketing)
At the Lebanese University
C.P.G : Dr Moh
Vigneron and Johnson / A Review and a Conceptual Framework of Prestige
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Franck Vigneron The University of Sydney California State University Northridge
Lester W. Johnson Monash University
Franck Vigneron is assistant profes
A LITERATURE REVIEW OF ONLINE TRUST IN BUSINESS TO CONSUMER
E-COMMERCE TRANSATIONS, 2001-2006
By: Shan-Yan Huang, Ci-Rong Li & Chen-Ju Lin, National Dong Hwa University – put thid in your bibliography (and the others as well)
Huang, Li., et.al (2006) stated that customer trust can reduce
March 6, 2003
The first of the ten articles to be discussed examined a training program that consisted of an individualized, classroom-based social skills intervention. In the study, there were 45 children with learning disabilities 9-12 years old. These children we
For the articles in my Literature Review, I have chosen one objective from my research proposal. The objective that I have chosen is the following
« To inform Pizza Hut about the value of motivation and ways to motivate its employees
Reviving staff spirit: a key to impressive servi
. A critical literature review on an organizational issue which requires intervention by top strategic team of the organisation.
In the world of new technology, transforming economy, shifting demographic, fluctuating customer taste, and dynamic competition, it is necessary for
Strategic Information Systems Planning
2. Evolution of SISP
3. Stages of SISP
3.1 Inverted U- curve: Law of diminishing returns
3.2 Optimization of planning process
4. Factors influencing decision-making
4.1 Environmental fac
Video Game Literature Review
Violent video games are said to have a negative effect on those who play them, but there is also the debate that violent video games help those who play them rather than hurt them. There is a rating system that separates games into groups from games for everyone all t
Literature Review on Childhood Obesity
Obesity is a growing problem among U.S. children. In 1994, one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics, 1999). This adverse trend has potent
This research project is about to study on consumer ethics in Malaysia. According to dictionaries, ethics means principles, morals, beliefs, moral values and etc. Meanwhile, consumer ethic means the morals that consumer show or display in doing for purchasing, using and servicing.
How Subliminal Messaging Affects Consumer Behavior
The subject of subliminal messaging in relation to consumer behavior presents an interesting dichotomy between the scientific community and the general public. The purpose of this paper is to discover what, if any, effect subliminal messagi
Can Antidepressant Use in Adolescence Increase Suicide rates/thoughts?
A Review of the Literature
Over the past recent years, there have been growing concerns about the use of antidepressants in adolescents (10-17 years of age). All over the world there has been an increase in adolescent depre
It is an established fact that men and women differ in many ways, with different emotions and perceptions, with different personality characteristics (Burr, 1998). There has been much debate regarding the different gender related issues as more and more researches are being conducted. Although much
Why studying youth buying behaviour?
Youth is perhaps the most difficult demographic group to communicate with. Not only they have a short attention span, they are also elusive in media consumption, fickle in brand preference, and simply challenging to engage and entertain. Marketer
Segmentation Analysis Literature Review
To match the needs of costumers, consumers and producers, not only in case of private people but of businesses or companies, target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research, after which he segm
How To Do A Literature Review?
What is a Literature Review?
A literature review is a summary of previous research on a topic. Literature reviews can be either a part of a larger report of a research project, a thesis or a bibliographic essay that is published separately in a scholarly journal.
This research paper provides a background and overview of how cultural influences affect consumer buying behaviours to identify any commonalities and differences between consumers in the United States and Russia, and to determine what impact these differences and commonalities have o