and gratifications approach‚ is one of the popular mass communication theories‚ severs as a theoretical background for this study. The uses and gratification approach target on the goal of the receiver‚ not the goal of the communicator (Severin & Tankard‚ 2001). In another way‚ the audiences use the media to fulfill certain needs. This approach is one of the most cited communication theories as best tool for analyzing new media technologies (Ebersole‚ 2000). Katz‚ Blumler‚ &Gurevitch (1974) argue
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A Mediated World: A Study on the Media Equation Theory John Nolan Pelosi University of Kentucky A Mediated World: A Study on the Media Equation Theory We’ve all done it. Whether it is aggressively screaming at the sports team you are watching on television‚ or frantically warning the victim of a horror movie not to open the door‚ everybody responds to mediated communication systems. However‚ the majority of mass media viewers are unaware of just how often they are actively responding
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of Phoenix Faculty Material Mass Communication Test Underline the best answer to the following 30 multiple-choice questions. 1. Media criticism a. is the analysis used to assess the effects of media on individuals b. should be based on well reasoned arguments c. can be negative or positive d. all of the above 2. Three reasons American media products dominate the global scene are a. diversity‚ the English language‚ and synergy b. freedom of expression‚ diversity‚ and big
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Democratic and authoritarian are two very different and contradicting forms of political regimes. They differ in the way a country or a state is managed. In attempting to identify and discuss the differences between the two regimes‚ we should think what implications do the two regimes have on the political system. How are they different in terms of the institutions they inherent? How are rulers elected and which one provides the more comprehensive representation? How does the law making process differ
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Libertarian Party vs. Green Party As our country grows and progresses into the future‚ so do our ethics. With each generation we tend to generally shift with our new definitions of what is right and what is wrong. Overtime‚ these shifts tend to break apart and either redefine or create new political parties. The current youthful generation could more than likely see such changes within their lifetimes‚ just as we’ve recently seen division in the Republican Party with the creation of the Tea Party
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PER REPORTER: The father believes the mother and boyfriend are using heroin. Reporter believes it is being used around the children. Per reporter‚ the child wanted to say something but was scared. It is unknown if drugs are being sold or manufactured out of the home. Drugs are not accessible to the children. It is unknown if the children have been harmed or hurt. Reporter stated the child won’t say anything. She is scared she may get a whipping. The child didn’t say she was scared. She said she doesn’t
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four (4) theories of the press‚ which one adequately represents the situation in Trinidad &Tobago? In 1956‚ three professors of communication; Fred S. Siebert‚ Theodore Peterson and Wilbur Schramm‚ published their Four Theories of the Press which went a long way in establishing a classification in the minds of students and educators of journalism. The book was originally published to help give historical‚ philosophical and international perspective of the press. The four theories were namely
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Authoritarian vs. Permissive Parenting Parenting is something almost every human being must go through. There is truly no right or wrong technique to parenting. However‚ which technique one chooses drastically alters and shapes a child’s personality‚ views‚ and subconscious. There are numerous types of parenting though the two most commonly differentiated with each other are: Authoritarian and Permissive parenting. Both these parenting styles are on different sides of the spectrum.
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Paris S. Mebane Mr. Bordt English 101 1 October 2012 Authoritarian vs. Permissive Parenting There are three types of ways to raise children; authoritarian‚ authoritative‚ and permissive parenting. Most people use authoritative parenting; however there are two other forms of parenting. Authoritarian parents believe in having ultimate authority. They believe they have to have complete control over their children. If children question their parents‚ they will face terrible consequences such
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Print Media’s Advantages: Content Quality Amid growing competition from online websites and other electronic media‚ analysts argue that print media holds an edge through its content quality‚ which a professional editorial staff can produce. Newspapers have emphasized this feature in their digital subscription offerings‚ with a certain level of success. For example‚ Audit Bureau of Circulation figures showed that "The New York Times" boosted overall circulation by 73 percent from Monday through Friday--and
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