Test: Media Studies and C. Blockbuster Theory

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University of Phoenix Faculty Material

Mass Communication Test

Underline the best answer to the following 30 multiple-choice questions.

1. Media criticism

a. is the analysis used to assess the effects of media on individuals b. should be based on well reasoned arguments
c. can be negative or positive
d. all of the above

2. Three reasons American media products dominate the global scene are

a. diversity, the English language, and synergy
b. freedom of expression, diversity, and big business
c. freedom of expression, the English language, and censorship d. freedom of expression, horizontal integration, and big business

3. The American media and government are interrelated in three ways:

a. Regulation, censorship, and elections
b. Regulation, adversarial relationship, and broadcast media c. Regulation, adversarial relationship, and elections
d. Audience, adversarial relationship, and elections

4. The theory that introducing new technology changes society, sometimes in unexpected ways, is called

a. technological determinism
b. vertical integration
c. blockbuster theory
d. technological consumerism

5. Which of the following is an example of a banned book?

a. The Adventures of Huckleberry Finn
b. The Harry Potter series
c. The Tarzan series
d. All of the above

6. The medium that employs the most people to gather the news is

a. radio news
b. television news
c. magazine features
d. newspapers

7. The biggest challenger to newspapers today is

a. cable television
b. the World Wide Web
c. weekly news magazines
d. the evening TV news

8. Media generally go through three stages of development, in this order:

a. Elite, specialized, and popular
b. Elite, popular, and specialized
c. Specialized, popular, and elite
d. Popular, specialized, and elite

9. The magazine industry is becoming

a. more specialized and more segmented
b. less specialized and less segmented
c. more specialized and less segmented
d. less specialized and more segmented

10. Which of the following is NOT an advantage of digital technology in theaters?

a. Films can be distributed as electronic data through high-speed connections. b. Theaters can show live events.
c. Employees can choose trailers from a computer screen.
d. Equipment is inexpensive.

11. Movie ratings are

a. voluntary
b. required by federal law
c. required by state law
d. required by the Motion Picture Production Code

12. The Recording Industry Association of America battled the file-sharing threat by

a. threatening college administrators if students used the college's Internet connections to download music b. attempting to close down websites that distributed music
c. trying to stop the manufacturing of digital recorders such as the Rio d. all of the above

13. Covering, an industry practice in the 1950s, occurred when

a. record albums came out with cardboard covers
b. white singers released traditional black tunes
c. music was recorded on separate tracks
d. none of the above

14. Clear Channel stations stopped playing the Dixie Chicks’ music in 2003 after one member

a. posed nude
b. was arrested for drugs
c. criticized President George W. Bush
d. all of the above
15. The radio industry today is becoming

a. segmented in terms of ownership
b. segmented in terms of audience
c. all of the above
d. none of the above

16. The FCC regulates

a. over-the-air broadcasting
b. Internet broadcasting
c. all of the above
d. none of the above

17. Cable television began

a. as an attempt to bring TV into hard-to-reach areas
b. to allow people to receive additional channels
c. as an alternative to satellite TV
d. all of the above

18. It is estimated that there are nearly __________ Internet users in the world.

a. 1 million
b. 150 million
c. 500 million
d. 1 billion

19. What are the criteria suggested in the text to use to evaluate...
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