"Lemon max bar of colgate palmolive" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Better Essays

    Marketing Strategy-Colgate

    • 1515 Words
    • 7 Pages

    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people‚ among Colgate people‚ customers‚ shareholders or even business partners. Colgate is committed to act with compassion‚ integrity‚ honesty and high ethics in all situations‚ to listen with respect to others and to value differences. The Company is also committed

    Premium Marketing Colgate-Palmolive Toothpaste

    • 1515 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806‚ William Colgate introduced starch‚ soap and candle factory

    Premium Colgate-Palmolive Brand Brand management

    • 1568 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Colgate Precision

    • 3411 Words
    • 14 Pages

    FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:

    Premium Oral hygiene Economics terminology Baby boomer

    • 3411 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Colgate Case Study

    • 1003 Words
    • 4 Pages

    Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity

    Premium Marketing Toothpaste Colgate-Palmolive

    • 1003 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    COLGATE

    • 434 Words
    • 2 Pages

    Assignment 4: Managing for Innovation What You Need to Do The LEGO Group is a privately held‚ family owned‚ company based in Denmark. Founded in 1932 to manufacture wooden toys‚ a significant milestone in innovation at the company was the development of the now ubiquitous LEGO brick in the late 1950’s. In recent years LEGO has enjoyed an envied record of success with significant revenue growth year after year and significant successes with new products. Its 2011 revenue was 133% greater than its

    Premium Lego Group Lego Citation

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Caso Colgate

    • 1983 Words
    • 8 Pages

    Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed

    Premium Brand Brand management Marketing

    • 1983 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Colgate Total

    • 506 Words
    • 3 Pages

    through using Colgate Total toothpaste.  When determining what the consumer’s problem‚ one should consider their needs beyond just the physical such as toothpaste only a hygiene product.  It’s a cure for low self-esteem and will make them feel confident if they have control over their bad breath. Physiological advertise based on sex appeal‚ the outgoing success of sexual appeals at the gender‚ impulse‚ and inhibition level depends on the level of congruency the appeal has with Colgate Total. Safety

    Premium Maslow's hierarchy of needs Psychology Marketing

    • 506 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Issues with Colgate

    • 292 Words
    • 2 Pages

    1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped their partnership with Hawley and

    Premium Brand Logo Thought

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Colgate Case Study

    • 1873 Words
    • 8 Pages

    1. Introduction 1.1. Colgate-Palmolive Company Colgate-Palmolive Company is one of the largest multinational consumer products company‚ it is a global company worth $15.6 billion. The founder‚ William Colgate was an English manufacturer; he established the business in 1806 under the name of "William Colgate & Company". - 1806‚ Colgate on Dutch Street‚ New York city. Thereby‚ the company has more than 200 years of history by serving the world‚ and are offering their products to more than 200

    Premium Toothpaste Toothpaste Colgate-Palmolive

    • 1873 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Case Analysis Of Colgate

    • 1126 Words
    • 5 Pages

    com/Companies/EQK8h6GN48dzztQ1t3xwPJ/Colgate-regains-some-market-share-in-April-and-May.html Colgate regains some market share in April and May The increase in the market share comes as Colgate has stepped up aggression in brand investment and new launches‚ especially in the herbal space Subscribe to our newsletter. ________________________________________ Sapna Agarwal Colgate’s market share in toothpaste had dipped from 57.2% in 2015 to 55.7% year-to-date till April. Photo: Mint Mumbai: Colgate-Palmolive India Ltd

    Premium Marketing Strategic management Brand

    • 1126 Words
    • 5 Pages
    Powerful Essays
Page 1 5 6 7 8 9 10 11 12 50