Colgate Total

Topics: Maslow's hierarchy of needs, Psychology, Marketing Pages: 2 (506 words) Published: December 19, 2011
The needs and motivations of this segment and write an analysis of how these needs impact the consumer decision to purchase your product. According to Maslow’s hierarchy of needs users needs for safety (health) and self-esteem are met through using Colgate Total toothpaste.  When determining what the consumer’s problem, one should consider their needs beyond just the physical such as toothpaste only a hygiene product.  It’s a cure for low self-esteem and will make them feel confident if they have control over their bad breath. Physiological advertise based on sex appeal, the outgoing success of sexual appeals at the gender, impulse, and inhibition level depends on the level of congruency the appeal has with Colgate Total. Safety someone’s mouth feels cleaner and feel like they can be more productive because they brush their teeth with Colgate Total every day and their family & co-workers are safer too because their breath won’t smell bad. Social needs will come into play by feeling loved because you have white teeth and not yellow. Ego needs say if I have white teeth I will be accepted by peers better than if I have yellow teeth. Colgate Total has received the ADA Seal and cleared the FDA's regulatory hurdles to become the first toothpaste to be approved for its ability to help prevent plaque, gingivitis and cavities. Most important when consumers buy Colgate Total toothpaste, the price, ability to whiten their teeth, fights tooth decay, & freshen their breath. Maybe it’s a combination of two or more benefits.  

2. Specific primary and secondary research I can utilize to discover more about my potential consumers. Primary research can be used to collect data by interviewing people concerning their opinions about Colgate Total toothpaste. Secondary research can be conducted through Simmons research program, attitudes and preferences can be revealed through the interviews, which reflected the demographic and psychographic information provided...
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