Contents 1. Introduction - 3 - 1.1 Problem statement - 3 - 1.2 Delimitation - 3 - 1.3 Report structure - 4 - 1.4Methodology section - 4 - 2. Organizational structure and design of LEGO - 4 - 2.1 Organizational design of Lego - 5 - 3. Influence of organizational type to internal relationship in company - 7 - 3.1 Relationship with customers - 8 - 4. SWOT - 8 - 4.1 Making weaknesses into strengths - 10 - 5. Suggestions of motivation improvements - 10 - 6. Conclusion - 11 - 7
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Name: Tony El Khoury Date: 21/03/2013 Two Stories of Outsourcing Question # 1: Auratek Company had experiences with outsourcing to cut cost in fabricating data storage devices. The aim of all this was to improve quality and decrease in the development and fabrication process which will decrease the after-sales support. The company estimated that the cost savings could achieve approximately $ 2 million annually due to reduced cost of engineering in India. In Auratek Company we can see
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The company LEGO is a famous toy manufacturing organization headquartered in Billund‚ Demark. It was founded in 1932 and owned by the family Kristiansen. In 1934‚ the founder stumble upon the name LEGO‚ which stands for Leg Godt and meaning “play well” in Danish. The major products of the company LEGO are LEGO-brand toys‚ which consisting most of the interlocking plastic bricks. LEGO also introducing its own system‚ which means that thousands of building elements can be easily combined with numerous
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Outsourcing With unemployment rates increasing and new jobs seemingly nonexistent‚ outsourcing has become the center of a lot of hate in the Unites States. In 2011 alone‚ over two million jobs were outsourced to different countries. I can see why this has upset workers who don’t look forward to the not-so-upper-middle-class type of lifestyle. They can grumble and argue all they want‚ but the truth is‚ outsourcing isn’t going to go away‚ and is in fact the future of business and production. In
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you so many advantages. As I was trying to test the visibility on line of the Lego company without using the term “lego” in my search‚ as I consider to be a new customers that wanted to buy new toys and there for not knowing the company. One the first part I have implement different criteria on my search connected to the word “toys” or something similar to it‚ to see the results and to see how close to the top would Lego appear. To say that I was surprised to see that one of the largest toys manufactures
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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Google+ Share on Twitter Smiling child with red brickThe LEGO Group has focused on quality in all its activities since its foundation in 1932. For the LEGO Group‚ quality encompasses both product quality and ethical values‚ and this attitude is deeply anchored in our fundamental beliefs – and our vision and mission. The LEGO Group strives to exceed our customers’ expectations of our products and service‚ and general experience with the LEGO brand. Our quality procedures are set forth in our global
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Introduction In this report I will focus on toy manufacturing company called LEGO and its goals of expending their business in China. The project will contain of 10 pages which will include internal and external analyses of the company and chosen country environment or market. In this project I will try to analyze Chinese market for toys with the purpose of reaching a better foundation for decision regarding their strategic situation. I will use information from books‚ internet and my decisions
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and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1] Lego Education Strenght: 1. many different kind of sets are available on the market 2. ”Fun”education /playeful learning/ 3. Exciting content 4. Many activities 5. Sorted activity programs by ages 6. Helpful website
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