1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing on “ SURF” detergent powder and “WHEEL” detergent cake. TOMCO was promoting economy detergent powder called “OK”. P & G was test marketing Arial microsystem. Nirma was also doing well in detergent cake and detergent powder segment. DECREASING PROFIT Decreasing sales volume and lower product demand has lead to an overall decrease
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Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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alkyl benzene sulfonates (LAS) for laundry detergents‚ light-duty dishwashing liquids‚ industrial cleaners‚ for household cleaners. In India IOCL’s Gujarat Refinery‚ Reliance Jamnagar Refinery too produces LAB for companies like Nirma‚ P&G‚ and Godrej. LAB History ‚Uses and Properties:- In 1939‚ the soap industry began to create detergents using surfactants that were supplied to the soap manufacturers by the petrochemical industry. Because the synthetic detergents produced from these surfactants
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Category | Home Care brands- detergents | Sector | FMCG | Tagline/ Slogan | ‘Sabki Pasand Nirma‚ Washing Powder Nirma’ | USP | Product with low price without compromising on quality | STP | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment)4
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Principles of Marketing MKTG205=1203B-19 Professor Mary Catherine Cattapan July 22‚ 2012 Unit 1 Individual Project Billy Laws Student ID# 17533874 Communications-Security System Services-These devices and systems have a wide range‚ specifically‚ home and car. The demand is driven partly by home sales‚ new home construction and office construction. Most security systems like Brink Security have warning decals on the windows or in the yard to advertise. Commercial marketing usually consist
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Laundry Pal Marketing Plan Submitted to: Submitted by: October 14‚2013 I. Executive Summary II. Business Review III. Environmental Analysis We have observed the following strengths‚ weaknesses‚ opportunities and threats of the business. Strengths Accessible to students Affordable Good service Good relationship Latest Machines They have a convenient store within their shop Weaknesses Time consuming depending on the load of laundry Not open during Sundays Limited customers
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The Dag Group Analysis. Problem definition: Chris and Val are deciding if enter to compete in the service of laundry through starting a new chain of laundries or buy some already existing. Also consider if they should better not enter compete in this market. To start we must take into account the context in which the case arises and for that we will use a picture to consider some factors political‚ social‚ economic and technological that later could help us to develop a SWOT analysis for the various
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Proposal “Effects of Detergent Phosphates on Plant Growth” Among the nutrients essential for plant growth are phosphates. However‚ an excess of nutrients is not necessarily a good thing. Phosphate detergents contribute to soil and water pollution and can have a serious impact on water and land ecosystems. Their effects in the garden are sometimes beneficial and sometimes harmful‚ according to where you use water containing the substance. A number of synthetic detergents and soaps contain volatile
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Latin America 2.3.2 Asia 2.3.3 Africa and the Middle East 2.3.4 Central and Eastern Europe Chapter 3: Soap production and promotion in the global market 3.1 Nature of the global industry 3.2 Promotion and branding 3.3 Corporate focus: soaps and detergents 3.4 Growth and expansion strategies 3.4.1 Market segmentation 3.4.2 Mergers and acquisitions 3.5 How local companies are responding to multinational strategies Chapter 4: The PPP Hand Wash Initiative 4.1 Motivation to participate in the PPP 4.2
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