The Dag Group Analysis.
Problem definition: Chris and Val are deciding if enter to compete in the service of laundry through starting a new chain of laundries or buy some already existing. Also consider if they should better not enter compete in this market. To start we must take into account the context in which the case arises and for that we will use a picture to consider some factors political, social, economic and technological that later could help us to develop a SWOT analysis for the various options presented in the case. Political factors
| Is expected that rules on emissions of fumes in laundries is more rigid in the short term by what the laundry will be forced to renew their equipment to make it more friendly with the environment.
| Economic factors
| Dry cleaning for 1990 services sales projected at around $4 billion. Expenditure remained constant in the early 1980s. Expenditure per capita is approximately $ 16. Has increased the number of establishments of laundry. Many laundries have not able to renew their equipment.
| Social factors
| People tend to use the laundry frequently. For price competition is intense and the use of discount coupons is very common. There are already 3 chains with several shops in the market. Customers often change laundry frequently, approximately between 35% and 40% of customers changed. There are 3 distinct consumer segments: pay-as-you-go, "light users" and "heavy users" being the latter the less sensitive to price and that most contribute to sales of laundromats.
| Technological factors
| Many establishments have not been able to invest in new equipment, or better manage the complaints of customers since they cannot afford it.
| Taking the context in which the decision should be taken will be for each one of the SWOT analysis is to compare the opportunities afforded each of the routes. It should be remembered that the key success factors for this business are: 1. Offer the best quality in the...
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