2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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Management and Planning Management Planning Management: Theory‚ Practice and Application/330 Management Planning Planning is identifying the goals to be accomplished and making a decision to move forward the suitable actions needed to achieve those goals (Bateman and Snell‚ 2009). Examples of planning may include examining current situation‚ predicting the future‚ establishing goals‚ choose what types of activities one will engage‚ and selecting the resources needed to achieve the said goals (Bateman
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No Man’s Land is a tragic movie about dissolution of Yugoslavia by focusing on the Bosnian War that took place in 1992. In the movie‚ main characters are representative of the combating sides‚ one is Bosnian and the other is Serbian; while the guy placed on land mine is Bosnian which might be metaphorically shows how Bosnia was sitting on the grenade prepared by Serbs while the international community did nothing to protect them. UN Peacekeeping troops‚ media‚ journalists and civilian fighters are
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Coffee shops are on the rise in many local communities. These stores are popping up everywhere‚ from the local Starbucks or Einstein chains‚ to the small local coffee shop opened by the couple down the street. This paper will discuss the strategy planning management must go through when opening up a new coffee shop. It will define the strategic plan and identify the critical information that must be defined and analyzed by management. It will then discuss the importance of a solid strategic management
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and help me throughout the project. Especially all my friends and classmate‚ who provided me their constant support throughout this Project . Executive Summary This Report has been prepared for sales planning & operations. First part of the report details How the above given company use personal selling to support promotional mix. In depth it explains the effective of personal selling in different circumstance. Buyer behavior has been explained with two products that are digital camera and
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strategic planning Unit 7.10 Strategic Planning Level 7 15 Credits Sample Assignments Scenario: You have recently been appointed as a Strategy Assistant in a major consultancy firm based in the City of London. As part of your training you have been asked by your manager to prepare a draft strategy plan for an organisation to show your capabilities as a strategic planner. You have been given a free choice of organisation‚ so your own business experience should be used to the maximum
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AUDIT PLANNING Audit planning procedures are the first and perhaps the most important step in carrying out a successful audit. Without adequate planning‚ the likelihood of missing a significant risk area or encountering engagement-related problems increases considerably. As baseball great and noted philosopher‚ Yogi Berra puts it‚ “If you don’t plan on where you are going‚ you could end up someplace different!” All too often the auditor does not give adequate attention to audit planning for a vast
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CONTENTS • Learning Outcome 1…………………………………………………………………… • Market Led Strategic Change………………………………………………………….. • Strategic Ability and Strategic Intent………………………………………………….. • Planning Future in Marketing Enviroment…………………………………………….. • Learning Outcome 2…………………………………………………………………… • Marketing Planning and its Barriers …………………………………………………… Learning Outcome 1: Market Led Strategic Change: Market led strategic change is defined as a marketing strategy in which a company studied
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From Global Organization development Summit (GODS) held last month‚ it was worth noting that one of the challenges facing the organizations today is succession planning. (Succession planning can be broadly defined as identifying future potential leaders to fill key positions) It is imperative that in all organizations discounting the size of the organization or the area of operation‚ it is important to have people with the right skills to fill key and top leadership jobs. Traditionally most of
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Strategic planning relates to leadership through your willingness to adapt and change your way of thinking as well as being honest with your plan thereby being realistic. For a successful technology‚ reality must take precedence over public relations‚ for nature cannot be fooled (Feynman‚ 1986). Strategic planning relates to both your personal and professional way of life. For instance‚ you plan to have a family‚ your financial budget‚ determining necessities vs. luxuries. When you deviate from a
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