[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
Free Fast food KFC Fast food restaurant
KFC Group 3 * Anirudha * Abhijeet * Ismail * Mohmmed * Michelle * Sulaksha * Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over
Premium KFC Training Employment
counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that
Premium KFC
Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
Premium Marketing Fried chicken Egg tart
Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
Premium Brand Pizza Hut Brand management
food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
Premium Fast food Fast food restaurant Nutrition
Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
Premium KFC Pizza Hut Marketing
characteristic or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They
Premium Psychographic Middle class Working class
Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
Free Fast food KFC Pizza Hut
Executive Summary In the global market increase the demand of hygienic food‚ KFC is trying to do some contribution in its industry. This report has seven chapters. First chapter is introduction. In this chapter we’ve discussed the objective of the study‚ methodology and limitation of the study. In chapter two we’ve discussed the company overview‚ environment and competitors of the firm‚ a recent problem faced by the firm‚ and we also developed a SWOT analysis. Findings‚ recommendation and appendix
Free Fast food KFC Fast food restaurant