Gold Spa and Fitness Club Marketing for Services Project Report By: Ali Owais Arshia Azhar Arsalan Khan Hassan Tahir M.Adeel Tariq Momin Malik Ibrahim Farukh Haroon Ahmed June 27‚ 2012 Lahore School of Economics Table of contents Executive Summary……………………………………………………………………3 Introduction…………………………………………………………………………….4 Core and Supplementary services…………………………………………………….5 3 Stage model of consumption…………………………………………………………8 Flower of Service……………………………………………………………………….11 Distribution
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Service Capacity * Service Capacity is defined as the maximum level of value-added activity‚ which can be consistently achieved over a period of time under normal operating conditions. * The important consideration is that the service provider should be able to sustain provision of service at such a rate comfortably under normal working conditions. * It can be expressed as : 1. Max. number of patient attended by a Doctor / hr. 2. Max. number of calls attended by a Executive
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International Journal of Quality & Reliability Management Emerald Article: Creating‚ Maintaining and Reinforcing a Customer Service Culture Richard A. Martin Article information: To cite this document: Richard A. Martin‚ (1992)‚"Creating‚ Maintaining and Reinforcing a Customer Service Culture"‚ International Journal of Quality & Reliability Management‚ Vol. 9 Iss: 1 Permanent link to this document: http://dx.doi.org/10.1108/02656719210007545 Downloaded on: 07-02-2013 Citations: This document
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had to present more various services with higher quality due to the increase in competition and keeping the durability and their profitability. Indeed in these years the increasing trend of competitive environment in the banking industry of the country attracted banks to the field of offering banking services expected by the customers more than before. In this issue paying attention to the effective factors on customers’ expectations and its relationship with services quality is one of the important
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Introduction A service quality gap analysis is a management technique and a setting performance standard which is based on the actual level of business performance and delivered. By analyzing five gaps‚ firms can find some way to increase company’s profit and performance. Service quality gaps always occur in the real business environment and it is an inevitable problem. However‚ enterprises often based on their customers‚ markets and their product quality to analysis their SERVQUAL and help them
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the concept of Customer Service Management based on customer involvement with Hotel-81. Researches in this report include academic journal articles‚ press release‚ newspaper report and textbook references dated no later than year 2008. In order to attain value co-creation‚ examinations of Critical Incidents and Zone of Tolerance behaviour in service encounter were used to study the target audience of Hotel-81. Models such as the SERVQUAL‚ Servicescape‚ Service Blueprint and Service Encounter traits
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Activity 1 Q1 what is a customer and who are the customers for your organization? Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller. Q2.Why is it necessary for organization to investigate‚ identify‚ assess and include the needs of clients /customers in planning processes and how can
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Services Marketing Management BX660016 and BS201698 Assignment Two Strategic Service Quality Management Plan Name: Jack Boxall ID: BOXALKJ1 Lecturer: Rachel Byars Topic: The Importance of Customer Focused Service Strategies Due: Tuesday 8th May 2012 @ 1pm Words: 3573 Plan Introduction Envirowaste is a waste management organisation with branches throughout New Zealand which supply commercial solutions to waste disposal and recycling. Envirowaste is an independent limited liability
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1) Information Customers of the workshop often require information about how to get the service. The elements are: Directions to service site The workshop is well-known among Dungun’s population because the workshop started their business since 1983. Other than that‚ the workshop’s location is strategic so that it will make ease to the customer to go there. The regular customer of the workshop will be advocate person and they will tell to their friends and family about the location of the
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