that the case? General Motors was founded by William “Billy” Durant on September 16‚ 1908 and has several brands under names such as Chevrolet‚ Cadillac‚ and Buick. Chrysler was founded by Walter Chrysler in 1925 and it also has many brands such as Jeep‚ Dodge‚ Ram‚ and Fiat. These are two of the biggest American carmakers in the United States and their demise was hard to comprehend. I think there are many reasons that collectively led to the failure of both GM and Chrysler. One of the causes for
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BRANDING:LAND ROVER NORTH AMERICA‚ INC. Statement of the Problems Taking into account the role of Discovery vis-а-vis other models in the Land Rover line‚ the brand’s strengths and weaknesses versus formidable U.S. competitors‚ and potential differences in target audience perceptions of brand and category equity in the United States versus the United Kingdom‚ which of the three following positioning options should be introduced for the new $30‚000 Land Rover Discovery:  The
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INTRODUCTION 2 2 SLIGHT INSIGHT ABOUT SUV 3 3 THE SAGA OF JEEP 4 4 THE PARENT COMPANY 6 5 SERGIO MARCHIONNE 7 6 SNEAK PEEK INTO JEEP MODELS 9 7 CORPORATE SOCIAL RESPONSIBILITY 10 8 WHAT MAKES JEEP THE DRIVERS CHOICE 11 9 PEOPLE WHO ENDORSE JEEP 13 10 PROOF OF JEEP’S EXCELLENCY 14 11 HISTORY OF JEEP’S LOGO 15 12 LOGOS OVER THE YEARS 15 13 MAERKETING MANTRA OF JEEP 16 14 COUNTRIES THAT DRIVE JEEP 17 16 CONCLUSION 18 17 REFERENCE 19 INTRODUCTION
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[pic] [pic] CHANGING TREND IN SUV SEGMENT- THE RISE OF COMPACT SUV By SWAGAT VENKATA (36279) SHREYAS KULKARNI (36265) Introduction The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units‚ the Indian car industry is growing in leaps and bounds
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miniature jeep. I could only play with it at home and during the day. But I still loved that jeep the most. It is weird because I had all the toys in the world and still loved the simplest toy. When I got the jeep‚ it was so shiny and bright. It had an amazing red exterior and an awesome blue interior. It seemed like it was always charging but‚ I guess I was just always riding in it. It had fake tinted windows and an orange radio that didn’t work. But‚ it was fun to play with. The jeep only went
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fact is that this vehicle was created right after World War II as a solution to the lack of public transport. This vehicle was a transformation of the surplus “Willy Jeep” used by the Americans during the war. It became an instant success because of its affordability and practicality as a mode of transportation. A sturdy utility jeep used for warfare was turned into a colorful vehicle with metal roofing‚ decorated with chrome‚ hood ornaments‚ loud horns‚ and flashing multi-colored lights. The body
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OVERVIEW When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck‚ the civilian version of the U.S. Army’s Humvee‚ it faced the challenge of promoting a vehicle that was never intended to be sold in high numbers. Part of the solution was to design smaller‚ less-expensive versions‚ the H2 and H3‚ but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with‚ GM hired a young Boston creative
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up early because it should be a big No for rush and the call time is 6:00 to 6:30. I have to commute to go to our school. It is around 5:00 in the morning when I left my house and started to wait a jeep in waiting area going to Cubao. Sadly‚ I wait for 15 minutes just to ride in a jeep. When I rode a jeep‚ I paid going to Anonas and dropped to our school. When I got there‚ I saw my classmates and we went to Bus no. 3. While waiting for others‚ I and my classmates sit in the vacant sit .We started to
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Chrysler Group LLC 2010‐14 Business Plan Fiat Group produced November 4‚ 2009 3 Jeep brand product plan h 70th Anniversary Commemorative product actions across all nameplates 2010 Segment B 2011 2012 2013 2014 Small SUV Patriot C Compass Wrangler D Liberty International reallocation te at o a ea ocat o Commander E Grand Cherokee PRODUCT ACTIONS PRODUCT ACTIONS PLATFORM ORIGIN PLATFORM ORIGIN Chrysler Group Fiat
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moved and came to my school. Today‚ we’re still going to school together‚ and are better friends than ever. We’re like good wine‚ we get better with age. We have so much in common it’s sometimes scary. We think the same boys are cute. We both drive Jeeps. Abercrombie is by far our favorite store. Shopping comes before school‚ and boys come before shopping. We work together‚ and are taking all the same classes. Egos with blueberry syrup and Tombstone pizzas are our favorite meals. We’re both always
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