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CHANGING TREND IN SUV SEGMENT- THE RISE OF COMPACT SUV

By

SWAGAT VENKATA (36279)

SHREYAS KULKARNI (36265)

Introduction

The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units, the Indian car industry is growing in leaps and bounds and majority of the revenues are generated through exports to European nations. The car sales in India have grown at an annual rate of 13.8% in the past five years and in FY 2012, for the first time in Indian history, the sales crossed the two million mark.

Passenger Vehicles Segment consists of passenger cars – micro car, hatchbacks, saloons & sedans, utility vehicles. Utility vehicle is divided into Sports Utility Vehicle and Multi utility vehicle.

A SUV, or sport utility vehicle, is an automotive that is defined by its capabilities. It is rugged; it combines passenger-carrying with cargo-hauling capability in a two-box design with an enclosed cargo/passenger compartment, as opposed to an open cargo compartment like a pickup truck. Originally, SUVs were built on light truck platforms, with a body bolted onto a frame. Today, many SUVs are built on car platforms, with a unibody chassis and no separate frame

The evolution of SUVS can trace its roots to the debut of General Motors' Chevrolet Suburban in 1935 and its sister, the GMC Carryall. The Suburban and Carryall were truck-based station wagons designed to carry up to eight passengers. These early SUVs were designed to transport forest workers and members of the Civilian Conservation Corps to remote areas. The modern concept of the SUV began evolving in the 1960s with the growing popularity of the Wagoneer. The Wagoneer, which served as a template for all future SUVs, was the first luxury 4x4 family car

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